Anyone can write anything and sit back and relax thinking that whatever they have written imparts “gyan” for their audience. But, if you check it out in-depth, unless your brand speaks to the people out there, you will fail to create an impact, which is not what we want to happen.
Well, of course, as we have already discussed, we can easily write something to talk to people. But, is it worth? Is this what your people are looking for? How do you find it out?
Firstly, we need to find out whether whatever we are writing is something that our people are looking for. If it is, then, we are a step ahead to meeting their expectations. Now the question is how do we find out that whatever we write fits into their needs well?
Before we begin executing what could be the right ways of reaching out people, let us answer a few questions:
- Your organizational goals. What are they?
- What do you want your brand to convey your people?
- Instead of being an organization, if your company was a person, find out its nature. Also, decide on how it would interact with people.
- Analyze what traits you find attractive in your peers.
- Apart from yours, are there any organizational brands that you feel should have been yours?
- Also, find out whether there is anything similar between you two.
You need to create a space for your brand which is easy and difficult at the same time.
It is. Well, let’s find out how.
So, there are a number of companies with taglines and there are those companies that stay in our minds, while there are those that fade away from our minds.
What makes the taglines fade and stay?
Some of them are so relatable that, they are here to stay. Others are unnoticeable and fade away.
We are going to take you through how to raise your brand’s voice such that it stays in the minds of people:
First we need to learn about the tone of voice.
So, what is in a tone of voice?
Tone of voice is nothing but how you voice your message and how it gets interpreted. The magic lies in what you say but how you express it and how your audiences interpret it.
Everything matters – the choice of words, rhythm and the metaphors, all alike.
In the world of marketing the tone of voice that we are familiar to is – the written words or our content which has the power to speak and spread light.
So, when your organization speaks – a lot of things matter – starting from the website copy, the emails, social media messages, etc.
What does the tone of voice do?
You know – a lot of businesses and marketers say that they could add value to their business, because when they started talking over the web, people found it easier to relate to them. Also, people could relate to the fact that real humans are working behind the screens to deliver them with something rocking and interesting.
When you are voicing, ensure that it is unique. Don’t use the same message that your competitors are using. Because, it could create confusions! There should be uniqueness in how you approach the things. Your tone, in fact! It should sound different. Not like the same ones that others are using and you do not want people to confuse you with your competitors and go to them.
Ensure that your tone is recognizable amidst the crowd.
How can you build trust through your tone of voice?
Is it possible?
For instance, let us think about the elections. We all do vote! What is the basis for voting?
Why do you vote?
It is because your favorite leader has convinced you. They all make promises before they gain power and we all trust their words.
So, it is not a tedious task to convince people through words.
We all are in awe of people or leaders who are familiar to us rather than the new ones.
So, when you find something new, we all hesitate. Trust can be developed when you have a familiar face.
Try building familiarity.
Influence, encourage and convert
It is always the magic you tried to create by making them feel better. So, if they feel better, then there is a scope for influence and if someone influences you, a space is automatically being created for listening to what you have got to say and ultimately, your words serve as an encouragement for them to make decisions.
So, to start with, break down the objectives of your organization and ensure that you keep it as simple as possible in a few words:
Try to include as many as adjectives which could be anything and everything such as frank, professional, or intelligent. Also, it could be some appealing but non-professional words such as love, adventure or anything that you think could describe you better.
The next point is how you describe what you are
It is not a difficult task.
Think about a situation where it is just “you” trying to communicate with your people, rather than as an organization on the whole!
It is easier when you think it is a person to person communication.
Formalities are good but not when you are with your people.
Let us think about giving your people a further insight into the people behind the screens by being informal. Everything lies in the tone of your voice. How you communicate? The language you use.
Formal voice could create a tone of respectfulness and more of professionalism. But, there is another side to this.
People will feel uneasy with this kind of a communication.
There is no friendliness in the tone. They want you to be friendly!
So, think about it depending on your brand and the product that you are trying to market what you wish to communicate and give to your people.
The technicality in your voice
Always, remember the fact that you know very well what your product is but not your people. There are a lot of things inside your product that they have never seen. But, you know these things very well.
When you try to communicate, try to minimize the technicality in your tone. Because, it is not necessary that your people get to know what it is you are trying to say.
Also, it could annoy them if they are in a hurry.
Imagine a sales man talking about all the technicalities of a product without least botheration that you are hearing it for the first time. Forget it!
Never ever do that.
Because all they want is some friendliness in the tone and a little bit of professionalism. Of course, you could provide them with the user guide or manual wherein you could elaborate all the technicalities. Honestly, not the brand voice that would sound like a machine.
Colloquial slangs and promises:
Do not make promises. This is one of the wrong things that people do. Let us not go to market with fake or false faces. We are going to reach out our people with assurance. We do not have to tell them things that we are unsure of.
Also, ensure that you do not include any colloquial slang in your tone. It is not necessary that it goes down well with your people.
Ensure that you have a proof reader and an editor with you to perform grammatical syntax checks so that you do not annoy people with the wrong grammar.
It is one of the important things when it comes to people reading through your words.
They will remember you for the wrong reason.
Honestly, you do not want them to remember you for such wrong reasons and degrade you.
These are some of the simple things that we should be including in our brand voices.
Do you need help with writing or creating a brand voice in the public?
Acodez IT Solutions is here to help you. We are a web development and web design company in India offering our services to people across the world. We started out in the year 2011. But, within a short span of time we have already won more than 10 international awards along with the prestige label of being Google and Bing Ads Accredited Agency or partner.
We can help you in your business with state-of-the-art technology and solutions.
For more information, contact us today.