To compete in the global market, you need a well established brand name. If you are part of a company, you know how much important branding is. Top notch visual treatment is necessary for powerful branding. Better elegant design can attract more audience and drive them to your business. If you are running a store, an ad agency or even even a beauty salon, your brand can achieve success only if you follow stunning design/visual strategies.
No worries even if you do not have an in-house designer or branding specialist, we would like to share some easy design tips and strategies that can be followed by anyone.
Stock Photos Ain’t So Cool!
It’s commercially OK to use stock photos, but just avoid overused stock images and unrelated images for your content. A picture worth a lot than the content and it’s a common psychology that people will look the image first, then content. So even if your content is fresh and pretty cool, a picture can ruin everything. A good picture is always a big deal, so spend a little time to filter the stock images. If you have got an image and confused whether its royalty free or still not sure about its copyright/ creative commons license, just Google image search and find its original author.
Best practice: In case if you are part of a small firm, seek advice from your teammates or do a research with your team and consider their opinion (you can even conduct a poll) while going for buying stock images.
Use Images with respect to Content
As said before image selection turns out to be a crucial factor again. You should always add/edit/modify images that maintains your brand’s identity. People react to visuals impacts quickly, Carry out design process in a user’s point of view. Make sure all the designs are consistent and reflects your brand.
Best practice: Break up the texts, convert it into an image and give the user a visual treat. You can use Popluar infographic tools for the same.
Refer Established organizations
It’s really simple to follow and study some reputed organizations. Make sure you regularly check their social updates like tweets, Facebook posts and Ad banners, etc. Study their design strategies and study how they are creating visual impact.
These are some of the simple design tips that any one can follow. Feel free to share your tactics and tips for effective design strategy.