As the relevance of the Web permeates into our lives, we tend to gradually become dependant on it for our very existence. Harsh though it may sound, this is what the Internet savvy generation has opted for and are quite happy about it. Consequently, our presence in cyberspace is not only to satisfy our personal desires, but also to allow others to know us better. This is where we develop and evolve our personal brand. Therefore, knowing a few ways in which we can build our online presence more effectively is always useful.
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If you don’t already have one, then it is very crucial that you start building your online presence. This could be in the form of websites in your own name, blog posts or social media accounts and of course an email. The last mentioned has, however, become a mandatory requirement for every individual and has become as inherent as owning your own name. Your presence in cyberspace is the gateway through which you can build contacts almost anywhere in the world. It is also the means through which people across the world will come to know you, both as the person as well as the professional. Therefore, it is very important to maintain your decorum in cyberspace in order to let people identify you and your brand the way you want them to.
Post your picture online to give your name, a face. Despite the risk of internet malpractices, it is always good for people to know you as a person and not just a name. Get some professional clicks taken to give your brand that extra edge.
Once you have a social media presence it is not sufficient to just hold an account. You need to maintain it on a regular basis. Post comments, opinions and thoughts on issues relevant to your profile. Think about how you want your audience to know you. Declare your skill sets, expertise and experience to elaborate on your profile. Connect with people you think will make a difference to your work. You can also associate with groups you feel will enhance your brand value. Leverage the benefits from this massive network to develop new contacts and connections.
Every brand needs to target a core group. You need to identify yours. Create your customer persona and run a check with that persona in mind prior to publishing or posting any message. Your persona embedded with all the qualities of your desired audience group need to answer positively to your opinions. If it doesn’t you probably have to revisit your brand messages in order to cull out the desired results.
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