20Dec 2016

21 Factors To Consider Before You Set Out To Design New Website

Before you embark upon designing a web project, there are few things that you need to pay attention to. Dimensions of online business and digital marketing have seen a transformation in the recent past and the focus has shifted to providing an enhanced user experience so as to reduce the bounce rate.

A website is no longer a mere representation of a company, but has gone on to become a marketplace where the company can sell products and services to the users.

The design of the website is the first thing about the website that is noticed by the user and keep him glued to it. The design should therefore be attractive, contemporary and easily navigable.

When the user stays for a while on a website, he or she delves into the functionality and the features of the website. If you are not planning a strategy before commencing to design the website, you are likely to lose a lot of resource and time.

1. The aim of the website:

The aim of the website and the purpose it has to serve should be clear to you and the designer.

2. Target audience and the market:

Every business has a target audience and market. The design of the website must make sense of the set of customer, the business wants to target.

3.Feedback from the users:

You have to decide whether you wish to get feedback from the users who visit the website. If yes, the website design must incorporate it.

4.The cost of running the website:

The website must not drain resources, rather should generate it. You must assess the cost of running the website before you start designing it.

5.SEO friendly design:

The website design must take into consideration the SEO factor, so that users may easily find it on Google. SEO is an important aspect of website marketing and the design should be SEO friendly.

6.Choosing a designer:The designer must be chosen with care and must be skilled and creative enough to come up with a compelling design.

The designer must be chosen with care and must be skilled and creative enough to come up with a compelling design.

7.Availability of time to design the website on your own:

If you are a designer yourself, you must ask yourself whether you have enough time to do the project, if not you must look out or competent designer to perform the task.

8.A plan of action:

Carve out a plan for your website and how you wish to implement them. A well thought plan is very important as it lets you set goals and think of ways to achieve them.

9.Choosing a Web hosting site:

A lot of factors should be considered before choosing the web hosting site, including bandwidth provided, security, space and price. The web hosting provider must also have an efficient support service.

10.Responsive design:

With mobile phones taking the center stage, the mobile first approach is a compulsion while designing a website. The design of the website must be responsive, so that it adapts to the screen size of the mobile or the tab device.

Read more on flat design of the website.

11.Domain Name Registration:

Domain-Name-Registration

When you choose a domain name you should be really careful because they reveal too much about you or your business even though there is shortage of words. The name you choose should be the one that etches deep down into the people’s memory. If it can easily relate to your brand’s message and easy to pronounce and spell then there is no doubt to the fact that your people will memorize the domain name instantly.

The name you choose should be the one that etches deep down into the people’s memory. If it can easily relate to your brand’s message and easy to pronounce and spell then there is no doubt to the fact that your people will memorize the domain name instantly.

The name you choose should be the one that etches deep down into the people’s memory. If it can easily relate to your brand’s message and easy to pronounce and spell then there is no doubt to the fact that your people will memorize the domain name instantly.
Whenever you choose a brand name ensure that along with creating a brand identity it should be the one that you can optimize for the search engines and easy to spell which will automatically take your website to the top of the search engines.
The more the traffic to your site, more number of customers will reach your website.

12.Simple, professional and clear design goals:

As we have already discussed you know the importance of hiring an expert professional web designer to design your website. The designer should have clear goals when setting out to a design a website like creating a design that is appealing and beautiful but is professional from all dimensions.
So, what are the aspects of a high-quality web design?

  • Intuitive navigation
  • Readable
  • Understandable
  • Attractive

It is okay to have flashes and animations in your websites. But, it will only divert the attention of your customer from the main point of focus- content and products which is a loss.
If you want to provide an unforgettable user experience to your people then, it is your brand and content that needs your attention.

13.Color:
People are fond of colors and they play a vital role in creating a great impact on people when they visit your website.
In fact, we have discussed the magic of colors in web design and it needs to be an integral part of it.

Colors possess the power to generate various kinds of responses in human beings that includes happiness, joy, peace, irritation and more.

So, when you choose a particular colour for your website design, it is important that it should sync well with your brand’s story and also, help the audience to connect with it easily.

There are a lot of things to consider when you choose a colour. For example, using a dark colour on a lighter background and vice-versa!

Colours possess the power to generate various kinds of responses in human beings that includes happiness, joy, peace, irritation and more.

So, when you choose a particular colour for your website design, it is important that it should sync well with your brand’s story and also, help the audience to connect with it easily.

There are a lot of things to consider when you choose a colour. For example, using a dark colour on a lighter background and vice-versa!
Also, the audience category matters when you choose a colour.

Pink could be a favourable colour if you have a website related to baby products whereas black would never compliment it.
So, be careful when you make the choice of a colour.
You can easily find it by interviewing people and also, by checking out your peers which works well with your audience category and then, design your site in colors that they will love.

Read more on choosing colours for web design.

14.Navigation:

Navigation

User experience should be one of the factors that need to be considered when designing a website. It is important that your website offers the ease of navigation, because your people need that when they are scrolling through it.

So, how will you ensure that your site’s navigation will be acceptable to your visitors?
Try it out for yourself! Get into their shows and find out what exactly it feels to experience your website from their perspective.
Site maps make it easy to navigate through the site and also, it is one of the recommended ways for making crawling easier for the search engines. Also, if you can take off those underperforming pages then, you can make your site’s navigation easier. It contributes to reducing the site’s load time.

15.Loading Times:

As we have discussed in #14 it is necessary to reduce the site load speed.

You need to design your site accordingly to ensure that the site’s loading speed reduces.

One of the ways to ensure a reduced loading speed for your site is to reduce the number of underperforming pages.

And, another thing you could do is remove all those extra elements such as images and videos that take too much of time to load.

Designers usually have a habit of stuffing in a lot of many things such as graphics and flashes which are either not necessary or too much for your site to hold on to.

Let us make it simpler. Just don’t overload your page with too much of unnecessary things.

The more you keep it simple the more it looks readable and pleasant ultimately, attracting people.

16.Usability or user experience:

We have been discussing throughout the blog the need to please our users. You might be spending a lot of money on designing your website, but is it worth the effort and money if there is no one to see it or use it?

Usability of your website is one of the factors that determine how long a user will stay on your site.

Before going live, examine your website for all those components that are unnecessary and a burden for the website plus an annoyance for the visitors.

Also, a lot of things like the description and specification of your product should be provided as such that the readers can find it whenever they look for it.

For instance, if they are reading your blog and would like to subscribe for it, don’t make it a strain for their eyes to find the dialogue box that contains the subscription element.

The websites that provide the best user experience are loved by people and search engines equally.

17.Multiple browser compatibility:

Multiple Browser Compatibility

You might be wondering why I need to mention this when there is hardly anyone around who prefers to use Internet Explorer.

You are right!

But, we have a broad category of our users who utilize Mozilla Firefox, Google Chrome, Opera, Safari and many other browsers.

To please them and to ensure that their needs are being taken care of when they try to load your site via these browsers it is important that it is compatible and accessible through these browsers.

Design your site not just for one browser but for multiple browsers.

18.Social Media Integration is important:

Social Media integration is as important as optimizing your site for the search engines.

It is not a novelty that you are doing by integrating your site with social media but it is a mandatory requirement.

Most of your people are engaged and active over these social media sites and that is where they are expecting you.

Your peers have already taken up the social media space and are connecting with your people. Don’t miss out the golden opportunity to connect with people that matter to you.

19.Captcha code:

Provide captcha code at the end of your Contact forms. It helps to save your time.

It ensures that only human beings are filling in the forms and no machines are involved in the process.

It helps to save a lot of your time and effort.

Several site owners complain later of time being unnecessarily utilized due to robotic involvement because they didn’t include the captcha codes.

20.Content is King:

Content-Is-The-King

Content is one of the factors that drive search engines and people to your site.

So, it is one of the most important factors that you need to consider when designing your site.

Get an excellent content curator or copywriter to develop the content for your business.

The writer should have a clear knowledge of the current market trends your business and then blend-in all the details to deliver your people with whatever they need.

A complete solution to their problems on your website!

Also, ensure that you are creating content that is SEO-friendly because Google reaches your website through the keywords you have in your content.

Satisfy both search engines and people and your site will live forever.

21.Call-to-Action:

Your landing page needs a strong call-to-action. Read on the tips for creating highly converting landing page.

This gives a clear indication to your people on how they can reach you.

Call-to-Actions will bring them closer to you and they now know you can be reached.

Also, there are certain factors that need to be considered when designing Call-to-Actions.

For instance, people are more likely to find it if you place it above the fold. Also, the color and the content are the other factors that need to be considered when designing call-to-actions.

These are the most important factors that you should be considering when designing a new website.
What are the factors that you consider when designing a website?

Share your thoughts, feedback and suggestions with us.

Acodez IT Solutions is a web design company in India offering web design and web development services to our clients in India and abroad. We know what exactly our clients are searching for and we provide them with what exactly they need.We are also a SEO agency based in India offering all kinds of digital marketing services to our clients across the globe and we have strategies that serve their business well.Just tell us what your business requirements are and we will take care of the rest. For more details, contact us today.

 

Looking for a good team
for your next project?

Contact us and we'll give you a preliminary free consultation
on the web & mobile strategy that'd suit your needs best.

Contact Us Now!
Rajeesh PK

Rajeesh PK

Rajeesh P.K. is the Director and Creative Head at Acodez . With an experience of 10+ years in UX Design & User Interface Design, when coupled with his expert coding skills in HTML5, CSS3 and Javascript, makes him one of the top UX Architects in India, with more than 15 international awards to his credit.

Get a free quote!

Brief us your requirements below, and let's connect

2 Comments

  1. Bryan M

    your right about that website should be SEO friendly and publish it to social media. Also don’t forget about on how to promote your website etc.

  2. Nandita Sharma

    Oh great !! This is such a nice information for a good start to design my website.
    Thanks for sharing.It is really helpful for me.

Leave a Comment

Your email address will not be published. Required fields are marked *