13Nov 2017

101 Marketing Tools for Nearly Any Marketing Task

Searching for marketing tools? Here is a list of digital marketing tools which you will find every useful, popular and widely-used tool in your marketing processes further.

Check out the below infographics on 101 marketing tools. ( Click image to enlarge )

Infographic - 101 Marketing tools (Neatly Organized) Marketing Tools For Nearly Any Marketing Task

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Analytics tools

If you don’t have analytics tools, you will never know how your visitors are reaching your website or engaging with the website. These tools help you to attain insight into problematic areas that are not useful in generating ROI, so that you can strengthen the marketing strategy on cold, hard data without guessing.

Here are a few analytics tools you must come across with

1. Google Analytics

Google Analytics is Google’s comprehensive analytics arena that must be used by all websites as its performance is high.

2. KISSMetrics

This tool allows checking the behavioral nature of your customers or visitors.

3. MixPanel

MixPanel allows you to know more about your visitors. It is the best tool for increasing conversions and for product development.

4. HotJar

This tools show how your visitors are perusing your website with heatmaps.

Competitive Research tools

Implement the similar tactics on your site as your competitors do. Use competitive research tools to know the content which has more social shares, backlinks, the terms they bid on in Adwords and keywords they rank for.

Check some of the best competitive research tools

5. SimilarWeb

Analyzes engagement statistics and traffic for your website

6. Ahrefs (site explorer)

This tools allows you to see your competitor’s popular content, who’s linking to competitors and many more.

7. SEMRush

This is quite similar to Ahrefs, but still has many tools and features

8. SpyFu

It has unique features and is quite similar to Ahrefs and SEMrush.

Link Prospecting Tools

Building backlinks requires more prospects and a way to carefully screen those prospects.

Here are some Link Prospecting tools which will be useful.

9. Google Results Extractor

You will get a good list of the Google search results.

10. LinkClump

This can be used to screen prospects by opening bunch of links

11. Check My Links

Check for broken links from your browser on any web page.

12. NoFollow

Check for links that has no SEO value on any web page

13. SEERS SEO Toolbox

This tool adds useful formulas to Google sheets that are SEO focused.

14. URL Profiler

It fetches data from Ahrefs, Majestic, Moz and other sources.

Backlink Research Tools

One of the most important ranking factors is links and the only way to find out links to particular content is by using backlink research tool.

Here are best backlink research tools:

15. Ahrefs (site explorer)

Backlinks pointing to any URL or domain can be checked out and also filters, shows anchor text etc.

16. Majestic

It has useful metrics like CitationFlow and TrustFlow and it is the competitor to Ahrefs.

17. Open Site Explorer

This is created by Moz and has the smallest index of the three.

Keyword Research/Discovery tools

If you publish an article without keywords, it will be a great loss. Keyword research is a two-step process including discovery and research.

To find the best keywords, use these tools:

18. Ahrefs (Keyword Explorer)

It gives many keyword research ideas and accurate search volume. It also has great filtering options.

19. SEMRush

Use this and get more information for any keyword.

20. Long Tail Pro

Get keyword volume, finds out competitiveness of the keyword and grabs in metrics from Majestic.

21. KeywordTool.io

It changes your seed keyword with variations and also gives thousands of similar keywords.

22. AnswerThePublic.com

From the seed keyword, it gives questions the users are really searching for.

On-page SEO/Crawl tools

On-page SEO tools finds errors and fix them. This can be manually done when the website is less than 5 pages. But when the website is large, the issues will also be big. Dividing into HTML to fix the issues will be time-consuming.

Here are some crawl tools:

23. Screaming Frog

This is apt for finding on-site issues like broken links.

24. DeepCrawl

This is one of the best industry-leading web crawlers.

25. Yoast SEO

You can easily edit on-page meta data like description, title etc without sifting through the code.

26. OnPage.org

It finds out technical errors and provides a detailed report based on that.

27. Beam Us Up

This is a powerful application for crawling which is 100% free.

28. Xenu Link Sleuth

It is used to find broken links.

Rank Tracking tools

Track the information and know your rank for target keywords. You can likewise provide report to your client every month based on this.

Here is some of the rank tracking tools used in the marketing.

29. Pro rank Tracker

This tool support both mobile and local rank tracking. It tracks upto 50,000 keywords and you will receive a daily report too.

30. STAT

Unlike Pro rank Tracker, it tracks unlimited keywords with daily tracking.

31. SERPWoo

It tracks mobile and local rank tracking upto 4000 keywords. You can also get top 100 positions for any search engine query.

32. AWR Cloud

Generate white ranking reports and daily rankings for mobile, desktop and local searches.

33. Accuranker

It gets updated with latest ranks within seconds. It integrates with Google Analytics and tracks social metrics.

Content Research Tools

Every single day, there are millions of blogs being posted online. But most of the bloggers are not aware about the type of the content they work for. So if you want your target audience to notice about your content, it is very important to do research through content research tools.

Before you write a blog, these tools allow you to check industry insights about your concerned topic.

Here are some tools for your research

34. Buzzsumo

Most shared content on social media can be found out.

35. Ahrefs (content explorer)

Choose your desired niche and check for maximum shares, traffic and backlinks. It gives your filtered contents by languages and dates too.

36. Reddit

This tool shows tried and tested ideas for your topic of blog.

Email discovery/Verification Tools

Even now, many marketers search for the email addresses manually. They spend long hours to find it. Here the use of email discovery tools comes into role. Get email addresses within seconds and all you need is to enter their name and website.

Check the most popular 5 tools in this category

37. Hunter.io

This was known as EmailHunter.co before. This is used to discover and verify email addresses. It has API access, clean UI and a chrome extension.

38. Voila Norbert

This tool is similar to Hunter.io but no chrome extension.

39. FindThat.Email

It has chrome extension but no API access and it give an accuracy rate of 85% on email addresses it finds.

40. MialTester.com

It works to analyze and verify email address existence by server pinging.

41. Guesser.email

Like the name suggests, it guesses someone’s email address from their website or name.

Email marketing tools

With the email marketing tools, you can now easily get granular with campaign monitoring, segment quickly and easily and develop auto-responder sequences with smart action.

Some of the best tools for email marketing are:

42. MailChimp

It has easy integration with third-party apps and thus email marketing is made quite simple through this.

43. ConvertKit

This is quite useful for bloggers for conversion-oriented email marketing.

44. InfusionSoft

It incorporates CRM and focuses on smart automation

45. GetResponse

This is one of the easiest email marketing platforms in the word with automation offers.

Outreach Tools

Do you want to promote content? Then use outreach tools. If you do it manually, it may take several hours. These tools are simpler and quicker. Main features include email open tracking, auto-follow ups and also mail merge abilities. It can also find out relevant prospects.

Here are some tools for outreaching

46. Buzzstream

It has a CRM to track sent emails and it finds relevant prospects and send outreach emails.

47. Pitchbox

It focuses on automation and scaling

48. ContentMarketer.io

It has many templates and lets you track outreach emails using Gmail.

49. JustReachOut.io

This tool helps you to get journalists quickly.

50. NinjaOutreach

This is one of the best tools for outreach management.

Local SEO tools

These tools can be quite useful if you do local SEO, reviews, citation building and reputation management. This can be extremely boring. With the tools, you can perform tasks like finding local citations and local rank tracking.

Here are a few local SEO tools:

51. BrightLocal

It can offer many tools including online review monitoring and citation auditing. It also fetches and puts local SEO data into single dashboard.

52. WhiteSpark

This provides three main tools like local rank tracker, reputation builder and local citation builder.

53. Moz Local

This ensures that your local business listings are correct.

54. FreeReviewMonitoring.com

It helps you monitor business reviews on major review sites on a daily basis.

Mobile Analytics tools

You create a mobile app but you are not sure how people are using it. There you fail!! Mobile analytics tools help you dig more into optimizing app for user experience or recognize where mobile users are deviating from your apps. This shows what your users are clicking and what features are they using.

Check some tools for your perusal:

55. Apsalar

It focuses on ROI. It also analyze on Ad spend and supports with remarketing.

56. LeanPlum

This is one of the best tools to increase ROI by driving app engagement.

57. App Annie

This is used for marketing data intelligence and app analytics.

Online Mention Tracking tools

Using online mention tracking tools, you can promote future content to those mentioned in the past, reclaim links mentioning you but not linking to your website etc.

Here are some tools for online mention tracking

58. Google Alerts

This is free and helps you monitor keyword online

59. Ahrefs (alerts)

This monitor alerts for any search query

60. Mention

It helps to recognize the influencers and to react immediately.

61. TalkWalker

This tool gives you idea about brand mentions and tells if it is positive or negative.

62. Social Mention

This is quite useful in real-time keyword monitoring and analysis.

Social Media Marketing tools

For every business to be successful, they need social media marketing regardless of the size. Social media marketing tools help to streamline every process and even automate entire process.

Here are some tools to bring out the success

63. Buffer

This tool allows you to make a queue for posts and publish to many platforms in single place.

64. CoSchedule

It helps to create good content marketing editorial calendar.

65. HootSuite

You can manage all social platforms from single place.

66. Follower Wonk

Using this tool, you can recognize twitter followers and also find out influencers.

Landing page tools

Landing pages are meant to convert visitors of the site into leads. A best landing page can convert 20-40% of the visitors into leads. But when you promote new products, you need new landing page every time.

Here the landing page tools come into role where it offers pre-designed and easily editable landing page sets.

Here are a few landing page tools:

67. LeadPages

This tool can integrate with many email marketing platforms.

68. ClickFunnels

Build landing pages you require and you can easily map out the whole funnel.

69. UnBounce

It has over 200 templates to build landing pages

70. Instapage

This tools helps you create, publish and test landing pages.

A/B Testing Tools

Rather than making a change and looking forward to happen the best, A/B testing creates two page versions where first version won’t have any change and the second which is similar to first will have one change.

These two are tested against each other and you can choose the best performer as the winner.

Check the A/B testing tools here:

71. VWO

Based on different type of visitor, VWO targets and personalize the content and quickly run A/B tests on the site.

72. Optimizely

Similar to VWO in optimizing and personalizing web content and in running A/B tests.

73. Convert.com

It has seamless Google Analytics integration and enterprise level A/B testing.

Marketing Automation tools

These tools make use of smart technology and API in order to connect to unrelated tools to each other.

Here are a few best tools for marketing automation

74. IFTTT

This tool helps to connect with various services with “If [THIS] then [THAT]” formula.

75. Zapier

It helps you to automate every task between apps which are unrelated with “zaps”.

76. Marketo

This tool develops, automates and measures marketing campaigns across various different channels.

77. Center.io

Depending on the actions your leads perform, these tools automate tasks.

78. Hubspot Marketing

This is one of the best platforms as an all-in-one marketing automation.

Webinar Tools

They are actually powerful lead generation tools.

Here are some webinar tools for marketing purposes:

79. WebinarJam

It increases webinar revenue and is the latest version of Google hangouts.

80. GoToWebinar

This tool allows you to host and record webinars and much more.

81. ClickWebinar

ClickWebinar allows making learn your prospects with webinars that are branded.

82. WebinarNinja

You can create a webinar smaller than 10 seconds.

Lead Capture Tools

Lead capture tools are used to convert visitors of the site into business leads. Most of these tools have user-friendly UI to execute lead generation tactics within no time.

Here are a few lead capture tools which we feel the best

83. SumoMe

This is a bundle of lead generation tools.

84. OptinMonster

OptinMonster create, test and analyze lead generation forms.

85. Thrive Leads

It easily add opt-ins and content upgrades to WordPress site.

PPC Management Tools

These are used to simplify management processes and to analyze campaign performance and give suggestions for improvements.

Here are some of the tools for PPC Management

86. WordStream

This tool helps you to build, manage and optimize PPC campaigns easily.

87. AdEspresso

It incorporates A/B testing and analytics and optimization tools for ads on Facebook.

88. Optmyzr

It allows managing and optimizing PPC campaigns that include bid, keywords and ad optimization.

CRM Tools

Customer Relationship Management tools fetch your information onto one management application that is robust. You will be allowed to keep track of each interaction and sale in single place.

Here are some best tools:

89. Salesforce

One of the best and powerful CRM tools.

90. Hubspot CRM

Completely free for million contacts.

91. Close.io

This is apt for sales individuals.

92. Pipedrive

This is accurate for small businesses.

Customer Communication Tools

These tools automate the communication process with the customers.

Some of the great tools are:

93. Intercom

This tool engages with the customers and solves their problems real-time.

94. LiveChat

This is live free messaging tool for your business.

95. Customer.io

Based on the engagement of visitors, this tool helps to automate your customer communication.

Miscellaneous Tools

Some of the tools are listed here which prove to be best for marketing processes but don’t fit in anyone of the above categories.

96. Google Tag Assistant

This is an extension of Google chrome for troubleshooting different tags in Tag Manager.

97. DownNotifier.com

This gives you an alert when the website is down.

98. BuiltWith

BuiltWith allows to find with what platform your website if built with.

99. Microdata Generator

This is a structure data generator for your all purpose

100. JetPack (WordPress)

This gives you added security, quickens image loading for WordPress websites.

101. WebCodeTools.com

Used for generating web code.

Conclusion

The above 101 tools list is what we consider the best. If you know any other good tools, feel free to comment.

Acodez  is a digital marketing agency in India offering all kinds of online marketing services to companies all over the world. We have already helped many of our clients across the globe, and with our highly experienced team, we provide A to Z support to help them achieve best results. We are also a web design company in India offering all kinds of web design and development services.

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Vipin Nayar

Vipin Nayar

Vipin Nayar is the Digital Marketing Head at Acodez. As a Social Media, SEO & SEM expert with over 8 years' experience in online marketing, he uses his keen insight into customer behaviour to formulate innovative strategies that helps clients enhance their online presence & open up new business avenues.

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