A humongous number of mobile phones with browsing facility have already been sold worldwide. People now invariably use mobile phone for searching for products and services. A testimony to this fact is that more than 70% online traffic comes through mobile phones. It has become mandatory for businesses to target mobile phone users and thus implementing mobile first approach while getting your website developed has become so relevant. Mobile-First Responsive Web Design is a methodology for creating websites which have been optimized for different screen size of mobile phones irrespective of the brand and the model.
The digital landscape has become increasingly complex, and such designs are required that is able to work across the entire spectrum of mobile devices. Mobile First approach is a philosophy that focuses on the need to priorities the mobile device while creating websites. There are some fundamentals of responsive designing that needs to be mastered by the designers in order to come with great responsive designs which have the potential to engage the mobile consumers.
3 Fundamentals of Responsive Design
It was Ethan Marcotte, who first thought of ways to optimize the website for a mobile screen to rule out the need for separate websites for mobile which needs separate maintenance thus increasing the overheads. A lot of methods and tweaks go into rendering the website responsive and considering the diverse types of mobile devices the website has to cater to; it becomes a challenge which is tough to take on if you lack an adequate grasp over the technology.
These fundamentals are compulsory to master for being able to design a mobile responsive website:
- Media Queries: Using media queries, you can design layouts for different screen sizes like that of mobile devices, tablets, television etc. The style, fonts and other elements can be configured according to the type of the media. Media Queries were first introduced in CSS version 3 and enables the designer to customize the layout so as to alter the presentation to suit the screen size of the output device.
- Flexible digital media: The images that you use on the website to make it look lively and attractive needs to be resized when viewed on the smaller screens. The images must scale it when other elements of the website shrink in size as per the requirement. The image must be in its original size as long as the HTML container can hold it. It must resize itself when the browser demands.
- Fluid Grids: While designing a website, if you code the layout without fixed pixel values and rather with relative proportion of the design elements, you are using the fluid grids. Traditionally, the CSS used grids with fixed width that positioned the elements. With the new CSS version, fluid grids have made things a bit easier for the designers.
The inference that is drawn points to the importance of the responsive approach of website design and what it takes to accomplish it. Have a command over these three fundamentals and you are at it. Well, almost!
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Responsive design is the key for any business now a days. With the rise of mobile users, Google has also started to rank higher those websites that have a responsive design. They are also helpful for user navigation and presents a good user experience.