Nowadays, websites are the most imperative asset of a business or service or a person. They are becoming equally important like the real land sites on earth. It gives an opportunity to contact as many people on earth as possible. People use this to earn profits. Such an important website must have lots of visitors, members, subscribers and followers. Web designers are expected to design the website in such a way to attract the visitors.
Need to increase visitor engagement:
In case visitors who come to your website is going away immediately without staying for some time, then it is a fatal drawback for the website owner. The very purpose of existing has no meaning at all without visitor engagement. Only with successful user interaction and engagement, the goal can be attained.
Experienced web designers implement effective techniques to increase visitor engagement with maximum effort. Some important techniques followed are given below:
Readability:
Readability is an important factor that has the ability to satisfy the user with interesting and engaging content. If the site has very tiny fonts in non-readable format, the audience will find it very difficult to follow the content and leave the page immediately. On the other hand, clear fonts in large enough sizes for easy reading with sufficient spacing between letters and lines will definitely attract any user; make them go through the content and engage them longer.
Parallax Effect:
To provide further attraction, this is the right visual treat for users. This technique is the recent trend for making the site eye-catching. The different speed effects in animation for different layers provide enjoyment to the users.
Fast Loading:
Among the various website techniques, this feature is the most useful one. Visitors will not wait for the website to get loaded fully, if the process is slow. Hence, at any cost, make sure the website loads fast. Usually, images and videos are the culprits that slow down loading. Before including images to the website optimize them through Photoshop. Use the command ‘save for web’ from the file menu and the settings 80% JPEG High while saving. This will reduce the size without affecting quality. Moreover, free online tools are available to compress the images and videos so that the sizes are reduced considerably. Periodically Checking will help to maintain and update the website.
Icon Usage:
Icons are things that help the designer to make the appearance interesting and appealing as much as possible. Sites with heavy content rely on these icons only. In the past, icons can be included only as bitmap images which was a difficult process for the designers. Nowadays, icon fonts are available for the designer and he can include them effortlessly.
Responsive design:
Almost all populations use mobile devices for browsing internet. Hence, it is imperative to design websites in responsive method. Adjustment of the layout along with content and other elements in a website is the need of the hour. Short, straightforward call to action messages fit the mobile screens as well as the mobile audience.
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