As the festive season approaches, your calendar should be choc-a-bloc with events you have planned to spruce up your Ecommerce website for the festivities. Here are some tips you may wish to include in your calendar.
It is time already to start preparing for the busy months ahead. Do a detailed analysis of your site to check if you have missed out on any detail. If you have a mobile and a desktop version all the more reason you should check to see if you are missing any recent updates happening in the Industry but not there in your site. Some of the things you should check include:
Once you are done with the necessary research, now is the time for action. Spread the word about your services, offers and discounts. You must have a long list so start early. Before that, however, you need to ensure that your e-mail list is updated. Check with your previous lists and ensure that everything is in order.
Your priority communication should include:
Since you have started early, you will have ample time to note the responses and modify your communication strategies if required.
Since you are almost close to the onset of festivities, break up the month into two logical divisions. Organize your communication channels in the first half of the month. Leverage your social media networks to announce your exciting contests awarding discount coupons and attractive gifts. You can also post interesting Blogs on innovative gift ideas to draw more and more customers to your website.
While you are at it, towards the second half of the month also focus on upping the technical aspects of your website. Some of the things which you need to emphasize on include:
You are now in the last lap of your preparations. Finalize your messaging and work towards aligning them with your product portfolio to ensure that customers are able to establish a seamless connection.
The time of the year has arrived. However, work for you continues as before. Make a note of a few things you need to take care of in the midst of all the celebrations:
Plan your moves appropriately to make the most of the holiday season.
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