20Oct 2017

Website Optimization Techniques for Local Business

We are living in a word of internet which is full of websites for whichever small things we can think of. World Wide Web has changed our lives to a great extent and is continuing to do so every single moment. For the minutest things to the gigantic things can be demanded through the use of internet and thus it has become very important for any business to first gain a foot hold in the cyber world . This would not only make it gain popularity but also ease the overall functioning.

Now comes, the business firms which are world renowned vs. the local business or in other words small scale business. We have come across various big companies site like ford, Microsoft; Cadbury etc. which are easily accessible only because of their wide coverage through internet and have beautiful well designed websites. But in the race the left behind businesses are the ones which are on a much smaller scale and are not recognized because of the fact that they are not registered or existing on the cyber world. This is where the local search engine comes into play which helps you in giving a total different identity to your upcoming business. There are two ways in which this search engine works i.e. implicit and explicit search.

Implicit search gives you the location and details of your search content in a generalized area based on your location update through any of your gizmos you operate. However explicit search is location specific search that the user enters thus getting detailed information of the search content in a localized area. This gives you a brief idea of how much a small scale or a local business can be benefitted with just a click time. To enhance your presence on the internet and gain more popularity here are some easy tips that you can follow.

free tools for testing your website’s speed and performance

Google plus has become one of the leading social and professional networking application. By registering on the Google plus you can not only earn your name on the local discussion and chit chat topics but also get a detailed address of your business attached to it along with maps and directions which is always beneficial for a new customer and supplier.

  • Country domain:

It is very important to identify yourself on the internet and that too with some amount of uniqueness. By this we mean that you might be having a common search name on the search engine but the specific locality and country domain must be unique yet local with the users.

  • Local address:

Your address is the key to any login user or the customer. Make sure that your address is well highlighted and repeated at all pages if possible to make it register in the minds of the reader. Also make sure that your address space is well selected and easy for the user to trace rather than struggling to find the ways to contact you. Have a prominent and unique logo depicting your business profile which should be well designed and eye catchy. Try to include the address tabs in your URL so that you are well distinguished and unique with the searches.

  • Structuring:

The contents of your page should be well structured and well-spaced. Cluttered up space and too much of information is often difficult to read and less attractive. The information given on the page should be systematic and follow a sequence till the end. This gives a very good first impression leading to more followers in the time to come.

  • Link- ups:

Try to link up your pages with as many websites as you can. This is one of the best sources of being recognized and popular amongst the users. In fact all the leading search engines try to find you through information provided on the other web sites thus giving multiple search results which all will lead to a common destination page. This will help build your local search capability to a great extent.

  • Coordinates:

The new way of linking your location with the leading search engines and the Google maps are through coordinates. By giving the details of the latitude and longitude of the specific region, you will increase the accuracy of the search engine by manifolds and at the same time increase your credibility in the cyber world.

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  • Multiple URLs:

An interesting technique to improve your presence with the search engines is to have multiple unique URLs on the internet with the contents and addresses remaining same or more specific depending on the profile of the user. By adopting this technique your pages would be more easily accessible and easier to register.

Local search engines have become an integral part for any of the upcoming business may it be a tea stall or a bakery shop. This is because of the only fact that internet these days is in the hands of almost each and every individual operating a mobile especially with the majority of the younger generation. And the whole reliance for any piece of information is the internet which not only provides you with multiple options but also give you a detailed list of all the existing search content in your own locality and that too with accuracy. With the availability of features like Google maps and here maps you can easily route your way to the destination along with information of coordinates and estimated travelling time.

 Hoping that, this information is useful and handy for you. It is very important more than anything to have a local presence. These few tips that are mentioned above are simple easy yet very handy when it comes to website optimization for your local business. We hope that you do use these tips. It is very important to stay up to date when it comes to optimization of local business online. The world has become very competitive, you have to be the king of your local market to be the best, and else you would be one of the large crowds that already exist.

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Vipin Nayar

Vipin Nayar

Vipin Nayar is the Digital Marketing Head at Acodez. As a Social Media, SEO & SEM expert with over 8 years’ experience in online marketing, he uses his keen insight into customer behaviour to formulate innovative strategies that helps clients enhance their online presence & open up new business avenues.

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