SEM Analyst

Cochin, Calicut

Key Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, Report, and Analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Coordination and guidance for creating Landing pages.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Essential Skill set/s:

Google Adwords, Google Analytics, Google Adwords Editor. Bing Ads and Analytics certification

Desirable Skill set/s:

Used experience of Paid tools and Copywriting . Third party softwares like Spyfu, Click Equations, Search Ignite Etc

Qualification:

2-3 Years Experience

Nature of Assignment:

Permanent

Work Experience:

2- 4 Years