Banners
what is Banner?
Banners are advertisements that appear on websites. They are particularly effective at luring visitors to the web page to which the ad leads. Banners can be static, text or animated and arranged to match a website. The static and text banners were used earlier, and as time passed, banners were adapted to animated versions like GIFs, videos, etc. These types of banners became much more appealable than the static ones.
There are several types of banners in use: 480*60 pixels, 728*90 pixels, 120*600 pixels, and 300*600 pixels, which are used differently depending on the size of a web page.
From the point of SEO, search engines are very conscious of these advertisements, and one cannot directly promote SEO just by including ads. Thus, it’s better to balance the ads and the content in a website so that users don’t feel like leaving the website by engaging willingly. Too many ads could also result in a negative effect on rankings, as these ads aren’t a part of the specific page content.