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Facebook is the most used online social network globally– It has about 3.07 billion active users per month. This social media platform exceeded 2 billion active users right in Q2 2017, which means it took just 13 years to accomplish this success. While the Meta-owned platform Instagram took about 11.2 years, YouTube from Google took about 14 years to bring this achievement. In January 2025, the prominent audience base was located in India. It had about 383.5 million users, while the US stood second with almost 196.9 million users. Facebook is also a highly adopted platform across Brazil and Indonesia. In January 2025, the US crowd used Facebook the most time every day. The average daily spending time on Facebook was 33 minutes, while it was 32 minutes on TikTok and 31 minutes on Twitter.
In Q1 2025, the daily Facebook active users hit 2.110 billion, which shows a slow increase compared to the previous quarter. While compared to the number of active daily users as of Q4 2022, Facebook has gained more than 110 million users. The penetration rate for Facebook in 2025 has risen to 71.43%, up from 70% in 2020. The audience reaches for Facebook is expected to reach 75.79% by 2027.
Facebook had a total of 383.5 million active users per month in India and 196.9 million in the U.S in Q1 2025. Compared to the Previous quarter's value of users, it has added 1 million to the statistical growth.
Facebook, the market leader, is the first to exceed 1 billion officially registered accounts. It has more than 3.07 billion monthly active users across the globe, followed by YouTube with 2.53 billion and Instagram & WhatsApp with 2 bn users. The company is also the parent to the 4 biggest social media platforms that have above 1 billion active users every month; ie. Facebook, WhatsApp, Instagram, and Facebook Messenger. As of Q1 2025, Facebook had reported more than 7 billion family product users.
196.9
111.65
92.95
50.95
48.65
383.5
122.3
76.2
90.75
59.95
Facebook has 383.5 million users only in India, which makes the country the leading in terms of audience size. If the Facebook audience in India constituted a country, it would rank third as the largest population across the world. In addition to India, the other markets with over 100 million Facebook users include the US with 196.9 million, Indonesia with 122.3 million, and Brazil with 111.65 million total users.
9.1% of the total Facebook audience were women aged between 18-24 years as of February 2025. The male users of the age group 25-34 years make up the largest group across the social media platform. Ages 34-44 see a significant drop, yet maintains a huge userbase with 8.7% females and 11.7% male users, making them the third largest userbase group of Facebook users
Being a popular social network across the globe, and accessible through various mobile apps and sites makes Facebook most preferred across all devices. As of January 2022, 98.5% of users use any type of mobile phone to log into Facebook. About 81.8% of users opt to log in to Facebook only via a single phone. While 16.7% of users log in using phones and computers, only 1.5% of users prefer logging in from only laptop/desktop computers.
The statistics portray the reasons why users in the US prefer being on Facebook. At least 88% of users engage on Facebook to keep in touch with their family and friends. 33% use it for entertainment purposes, and 23% use it to get news. Only 11% use Facebook for professional purposes.
Send a message on Facebook Messenger
51%Browse your feed for posts from your Facebook friends or accounts you follow
45%Post a photo, written status update or video to your feed
37%Watch a video in your feed
37%Visit/use a Facebook group you are part of
34%Watch other people's Facebook Stories
34%Click or tap on an ad on Facebook
24%Watch a video on Facebook Watch
23%Shop or buy things from Facebook Marketplace
16%Post to my Facebook Story
15%Swipe up on a Facebook Story
14%Make a purchase after clicking or tapping on a Facebook ad
13%None of these
17%The most famous activity across Facebook to 51% of users was using Facebook messenger. At least 45% of users use Facebook to browse the feed to view posts from friends and following accounts. About 37% of people used Facebook to share a post, status update, or video to their profile feed.
As per the statistics, among the adults in the U.S. who used Facebook as of February 2021, 73% of them were College graduates. 71% of them have done some kind of college, while 64% were in high school or less than that.
The largest publisher across Facebook in the US and the UK is Dailymail.co.uk, with 19.16 million interactions, which combines the shares, likes, and comments posted on the content. The next one is mirror.co.uk with 14.78 million interactions reported.
As 2021 moved towards the end, Facebook Inc, which owns Facebook, Instagram, and Whatsapp, gave the company a new name, ‘Meta’, post-rebranding. This was a part of their strategic move towards the Metaverse. In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023,
Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue.
In October 2022, Meta gained ownership of Camouflaj, a mobile gaming company, for an undisclosed sum. Facebook spent 19 bn USD to acquire a Messenger app, Whatsapp, in February 2014. They have also acquired Oculus VR for 2 bn USD, and the Instagram acquisition led to a cost of 1 bn USD to the company. Meta acquired ownership of 99 organisations by November 2022.
The user base for Facebook in the United States was approximately 196 million in 2024. the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years
In these Facebook usage statistics, we have covered all the major reports and numbers about Facebook usage for you. Here are some quick insights about what we could see from these infographics with more interesting stats.
Facebook is the most popular and widely used social media platform globally as of 2025. India stands first in terms of the country having the most number of Facebook users worldwide. In the first quarter of 2025, more than 7 bn Meta product users have risen across the world.
There are about 3.07 bn active users per month and 2.11 bn daily active users on Facebook. The monthly active Facebook users from the U.S and India count to 271 million,
About 70% of U.S adults use Facebook, while Facebook users aged 25-34 years are 31.2%. The average time people in the U.S spend on Facebook per month is 15.5 hours.
Dailymail.co.uk is a prominent publisher across Facebook from the US and the UK. Facebook is also keen on taking care of the policies and conduct across the platform. Facebook managed to remove at least 1 Billion fake accounts in Q4 of 2024.
Also, 98.5% of respondents said they used some kind of mobile phone to use Facebook, while 81.8% of people preferred a phone to get into Facebook.
Hope the above stats and inferences have given you a good understanding of the latest trends in Facebook usage in 2025.
Which stats have got your attention the most? What else would you add to these stats? Drop your favourite stats and comments below!