With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged into Facebook during the past 30 days. During the first quarter of 2021, the company stated that 3.51 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.
During the second quarter of 2021, Facebook reported almost 1.9 billion daily active users (DAU). Overall, daily active users accounted for 66 percent of monthly active users.
As of the second quarter of 2021, Facebook had a combined 259 million monthly active users in the United States and Canada.
Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.85 billion monthly active users. The company currently also owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the first quarter of 2021, Facebook reported over 3.51 billion monthly core Family product users.
There are over 340 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 200 million, 140 million, and 130 million Facebook users respectively.
As of July 2021, it was found that 9.4 percent of total active Facebook users worldwide were women between the ages of 18 and 24 years, while male users between the ages of 25 and 34 years constituted the biggest demographic group on the social media platform.
Facebook is the biggest social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website plays a large part in its success. In July 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.
The graph shows the various purposes for which internet users in the United States use Facebook. The stats show that 88 percent of people use Facebook to keep in contact with their family and friends. And 33 percent use Facebook for entertainment purposes.
Send a message on Facebook Messenger51%
Browse your feed for posts from your Facebook friends or accounts you follow45%
Post a photo, written status update or video to your feed37%
Watch a video in your feed37%
Visit/use a Facebook group you are part of34%
Watch other people's Facebook Stories34%
Click or tap on an ad on Facebook24%
Watch a video on Facebook Watch23%
Shop or buy things from Facebook Marketplace16%
Post to my Facebook Story15%
Swipe up on a Facebook Story14%
Make a purchase after clicking or tapping on a Facebook ad13%
None of these17%
The data shows the various activities for which users across the United States use Facebook. It came out that 51 percent of users use Facebook for sending a message in FB messenger, whereas 45 percent use it for browsing feed for posts from friends. And 37 percent use Facebook for the purpose of sharing a photo, video or write a status update
This statistic shows the share of adults in the United States who were using Facebook as of February 2021, sorted by educational background. During that period of time, 73 percent of respondents who had attained a college degree used the social networking site.
As of November 2020, dailymail.co.uk was the biggest publisher on Facebook, gathering 67.34 million Facebook interactions, including likes, shares and comments on content posted. Second on the list was cnn.com with 53.18 million interactions.
This statistic presents Facebook's revenue and net income from 2009 to 2020. Facebook's revenue grew from 7.87 billion in 2013 to 86 billion US dollars in 2020. That year, the social network accumulated a net income of 29.15 billion US dollars, ranking first among social media companies in annual revenues. The majority of Facebook revenues are generated via advertising - the shift towards e-commerce and online marketing has never been more evident than in 2016. Other revenue-generating factors are online marketing and online promotion during events such as the U.S. election in 2016, during which online advertising played a major role.
The statistics show the companies that Facebook has acquired over the years and their acquisition price. In 2014, Facebook acquired Whats app for 19 billion US dollars. Also, Facebook bought Instagram during the year 2012 for 1 billion US dollars.
This infographic is about Facebook Usage Statistics where some interesting stats and reports about Facebook Users are depicted in a nice and interactive way. Below are some interesting insights that we get from this infographic.
We all know that Facebook is the biggest social networking site in the world. But when we analyze the data of Facebook users worldwide in detail, we could understand that it is way too influential in our lives. The total number of monthly active Facebook users across the world is 2.7 Billion, as of the 2nd quarter of 2020 (according to the latest published stats regarding this). That simply means nearly 35% of the world's total population uses Facebook - or in other words, one out of every 3 people in the world uses Facebook - simply amazing for a social network which was started just 16 years ago.
The number of daily active Facebook users had already reached the mark of one billion during the 3rd quarter of 2015 itself and now it has reached 1.82 billion as per the data of 3rd quarter of 2020. So again the stats are impressive as nearly 60% of the total users are daily active users.
Coming to the data of the United States and Canada alone, the number of Facebook users who are monthly active has reached up to 255 million in the 3rd quarter of 2020, from the 200 million mark which it had achieved during the 4th quarter of 2013.
When it comes to the countries where Facebook has the most users, Indian leads the tally with 310 million users, followed by the United States at the second place with 190 million users than by at the third place Indonesia with 140 million users, then by Brazil at the fourth with 130 million users and then by Mexico at the fifth place with 92 million users.
This infographic also shed light on Facebook users based on their age groups and gender. From the infographic, it is evident that Facebook is used by men between the age groups of 25 - 34 the most worldwide. And women between 18 to 24 years old constitute nearly 10% of the total active users of Facebook worldwide
And while evaluating the data about the devices through which Facebook is accessed the most, it could be seen that more than 98% of the users prefer Smartphones or Tablets to access Facebook. Only 1.7% of the users prefer to access FB through laptops or desktops and 18.5% prefer to use Facebook through either a mobile phone or laptop.
When we evaluate the stats regarding the reasons for using Facebook, among US residents, nearly 90% use it for keeping contact with their friends and relatives. 33% use it for entertainment purposes, and 23% for getting news, and 17% to follow brands. It also shows that viewing photos is the major activity done by users on Facebook where 65% of people do this as per the 2019 data. 46% of users watch videos, and 57% of users share content with everyone, whereas 43% share content one to one.
And according to the latest data on the educational qualification of Facebook users in the United States, 74% of adult Facebook users have a college degree
While we look at the biggest publishers on Facebook, ranked by total interactions on Facebook (as per 2019 August data) CNN.com leads the tally with 42.77 million interactions followed by foxnews.com with 36.04 million users and then by BBC.co.uk with 31.48 million users and then by dailymail.co.uk and nytimes.com with 30.29 and 25.27 million users respectively. This data includes the metrics likes, shares, and comments on content posted during the period considered for this evaluation.
As we know, Facebook’s revenue model is through advertising, and the steady growth they show on their advertising revenue worldwide right from 2009 to 2018, shows the progressive growth of their business and their effective monetization model. If we take just the past 10 years, it has grown from $764 million in 2009 to a whopping $69,655 million as in 2019.
The success of Facebook lies not just in terms of growing their business and user base but also in foreseeing the competitions and acquiring some of their potential threats. WhatsApp is their biggest acquisition with $19,000 million, followed by Oculus VR for $2000 million and both these were done in the year 2014. Their next biggest acquisition was Instagram in 2012 for $1000 million. And not so surprisingly, 4 of their products- Facebook, WhatsApp, FB Messenger, and Instagram - are in the list of top 6 most popular social networks across the world.