Number of monthly active

Facebook users

worldwide

2.70 Billion

(as of 2nd quarter 2020)

Number of monthly active Facebook users worldwide (in millions)

Facebook: number of monthly active users worldwide 2008-2020

The graph shows a linear increase in the number of Facebook users (in millions) during the course of 2008-2020. The number of active users reached one billion during the third quarter of 2012. And it kept showing a steady growth reaching 2.7 billion active users by the 2nd quarter of 2020.

Number of daily active Facebook users worldwide (in millions)

Facebook: number of monthly active users worldwide 2011-2020

The graph shows a linear increase in the number of daily active Facebook users during the time period of 2011-2020. The number of daily active users reached one billion during the third quarter of 2015 and the numbers kept on rising to the reach the mark of 1.82 billion during 3rd quarter of 2020

Number of monthly active Facebook users in the United States and Canada (in millions)

Facebook: number of monthly active users worldwide 2010-2020

The graph depicts the number of monthly active Facebook users during the course of 2010-2020. The number of monthly active Facebook users in the United States and Canada reached 200 million during the fourth quarter of 2013. And during the third quarter of 2020, it got up to 255 million users from both the United States and Canada.

Most popular social networks worldwide,
ranked by number of active users

(as of July 2020)

The statistic shows the number of active users (in millions) worldwide using the most popular social networks. The statistic clearly shows that Facebook is leading the competition with an active user count of 2.7 billion. WhatsApp, which is owned by Facebook is in the third position by just a marginal difference with Youtube which is in second position - both having 2 billion plus users. Facebook Messenger is in the fourth place with 1.3 billion users, and Instagram, which is owned by Facebook can be seen in the sixth position having 1.1 billion active users.
4 out of the top 6 in this list are part of the Facebook group which add up to a total of 7.15 billion users.

Leading countries based on number of Facebook users as of July 2020 (in millions)

Countries with the most Facebook users 2020

  • No:2

    190

  • No:4

    130

  • No:5

    92

  • No:10

    37

  • No:9

    44

  • No:1

    310

  • No:3

    140

  • No:7

    65

  • No:6

    81

  • No:8

    50

The map shows the top ten countries with the most number of Facebook users. India ranks first with an active user number of 310 million, outrunning the United States which has 190 million users and ranking in the second position. Indonesia is in third with 140 million users and Brazil with 130 million users is in the fourth position.

Distribution of Facebook users worldwide as of October 2020, by age and gender

Facebook: distribution of global audiences 2020, by age and gender

The graph shows the number of active Facebook users based on their age groups and gender. From the graph, it could be observed that men between the age groups of 25 and 34 tend to use Facebook the most worldwide. And women between the ages of 18 to 24 constitute 9.4 percent of active Facebook users worldwide.

Device usage of Facebook users worldwide (as of October 2020)

Facebook access penetration 2020, by device

The graph depicts the percentage of various devices that are being used worldwide to access Facebook. It came out that 98.3 percent of users prefer mobile phones when it comes to using Facebook. Only 1.7 percent of users use their laptop and desktop to access Facebook. And 18.5 percent use both mobile phone and laptops to access Facebook

Leading Facebook usage reasons according to users in the United States as of 3rd quarter 2019

U.S. Facebook usage reasons 2019

The graph shows the various purposes for which internet users in the United States use Facebook. The stats show that 88 percent of people use Facebook to keep in contact with their family and friends. And 33 percent use Facebook for entertainment purposes.

Activities on facebook by facebook users in the United States in March 2020

Facebook activities 2020, by platform

Activities on facebook by facebook users in the United States in February 2020

  • Send a message on Facebook Messenger

    51%
  • Browse your feed for posts from your Facebook friends or accounts you follow

    45%
  • Post a photo, written status update or video to your feed

    37%
  • Watch a video in your feed

    37%
  • Visit/use a Facebook group you are part of

    34%
  • Watch other people's Facebook Stories

    34%
  • Click or tap on an ad on Facebook

    24%
  • Watch a video on Facebook Watch

    23%
  • Shop or buy things from Facebook Marketplace

    16%
  • Post to my Facebook Story

    15%
  • Swipe up on a Facebook Story

    14%
  • Make a purchase after clicking or tapping on a Facebook ad

    13%
  • None of these

    17%

The data shows the various activities for which users across the United States use Facebook. It came out that 51 percent of users use Facebook for sending a message in FB messenger, whereas 45 percent use it for browsing feed for posts from friends. And 37 percent use Facebook for the purpose of sharing a photo, video or write a status update

Percentage of U.S. adults who use Facebook as of February 2019, by educational background

Facebook usage reach in the United States 2019, by education

The graph shows the percentage of adults who use Facebook in the United States based on their educational qualifications. 74 percent of adults who use Facebook are the ones with a college degree.

Biggest publishers on Facebook as of August 2019, ranked by total Facebook interactions (in millions)

Facebook user engagement of leading publishers 2019

The statistics show the leading publishers on Facebook worldwide as of August 2019. Cnn.com is in the leading position with an interaction rate of 42.77 million. This includes likes, shares, and comments on content posted during the measured period.

Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)

Facebook: advertising revenue worldwide 2009-2018

The graph depicts the revenue Facebook has made through advertising. In 2010 Facebook’s advertising revenue crossed the 1 million mark. And by the year 2018, Facebook made an annual revenue of 55 million through Ads.

Price of selected acquisitions by Facebook as of July 2017(in million U.S. dollars)

Facebook usage reach in the United States 2019, by education

The statistics show the companies that Facebook has acquired over the years and their acquisition price. In 2014, Facebook acquired Whats app for 19 billion US dollars. Also, Facebook bought Instagram during the year 2012 for 1 billion US dollars.

This infographic is about Facebook Usage Statistics where some interesting stats and reports about Facebook Users are depicted in a nice and interactive way. Below are some interesting insights that we get from this infographic.

We all know that Facebook is the biggest social networking site in the world. But when we analyze the data of Facebook users worldwide in detail, we could understand that it is way too influential in our lives. The total number of monthly active Facebook users across the world is 2.7 Billion, as of the 2nd quarter of 2020 (according to the latest published stats regarding this). That simply means nearly 35% of the world's total population uses Facebook - or in other words, one out of every 3 people in the world uses Facebook - simply amazing for a social network which was started just 16 years ago.

The number of daily active Facebook users had already reached the mark of one billion during the 3rd quarter of 2015 itself and now it has reached 1.82 billion as per the data of 3rd quarter of 2020. So again the stats are impressive as nearly 60% of the total users are daily active users.

Coming to the data of the United States and Canada alone, the number of Facebook users who are monthly active has reached up to 255 million in the 3rd quarter of 2020, from the 200 million mark which it had achieved during the 4th quarter of 2013.

When it comes to the countries where Facebook has the most users, Indian leads the tally with 310 million users, followed by the United States at the second place with 190 million users than by at the third place Indonesia with 140 million users, then by Brazil at the fourth with 130 million users and then by Mexico at the fifth place with 92 million users.

This infographic also shed light on Facebook users based on their age groups and gender. From the infographic, it is evident that Facebook is used by men between the age groups of 25 - 34 the most worldwide. And women between 18 to 24 years old constitute nearly 10% of the total active users of Facebook worldwide

And while evaluating the data about the devices through which Facebook is accessed the most, it could be seen that more than 98% of the users prefer Smartphones or Tablets to access Facebook. Only 1.7% of the users prefer to access FB through laptops or desktops and 18.5% prefer to use Facebook through either a mobile phone or laptop.

When we evaluate the stats regarding the reasons for using Facebook, among US residents, nearly 90% use it for keeping contact with their friends and relatives. 33% use it for entertainment purposes, and 23% for getting news, and 17% to follow brands. It also shows that viewing photos is the major activity done by users on Facebook where 65% of people do this as per the 2019 data. 46% of users watch videos, and 57% of users share content with everyone, whereas 43% share content one to one.

And according to the latest data on the educational qualification of Facebook users in the United States, 74% of adult Facebook users have a college degree

While we look at the biggest publishers on Facebook, ranked by total interactions on Facebook (as per 2019 August data) CNN.com leads the tally with 42.77 million interactions followed by foxnews.com with  36.04 million users and then by BBC.co.uk with 31.48 million users and then by dailymail.co.uk and nytimes.com with 30.29 and 25.27 million users respectively. This data includes the metrics likes, shares, and comments on content posted during the period considered for this evaluation.

As we know, Facebook’s revenue model is through advertising, and the steady growth they show on their advertising revenue worldwide right from 2009 to 2018, shows the progressive growth of their business and their effective monetization model. If we take just the past 10 years, it has grown from $764 million in 2009 to a whopping $69,655 million as in 2019.

The success of Facebook lies not just in terms of growing their business and user base but also in foreseeing the competitions and acquiring some of their potential threats. WhatsApp is their biggest acquisition with $19,000 million, followed by Oculus VR for $2000 million and both these were done in the year 2014. Their next biggest acquisition was Instagram in 2012 for $1000 million. And not so surprisingly, 4 of their products- Facebook, WhatsApp, FB Messenger, and Instagram - are in the list of top 6 most popular social networks across the world.