Client Requirement:

Amrita Vishwa Vidyapeetham (Amrita University) is one of the leading Universities in India that have a presence in 5 states with 8 campuses. Amrita University wanted to revamp its existing website to a contemporary yet user-friendly one. As their primary target audiences were Students as well as Faculties, Amrita University wanted a unique custom-designed website that showcases their vibrancy and their authoritativeness at the same time, connects to their extreme group of audiences. They approached Acodez as they wanted to get this web design done by one of the leading web design companies in India, and they were already convinced with the previous works and credentials of Acodez.

Challenges:

Amrita University’s website was a complex one with more than 3000 pages as they had 250+ courses under various programs (Undergraduate, Integrated Degree, Postgraduate, Doctoral, Fellowship, Certificate & Online Programs) under various streams (Arts and Science, Ayurveda, Agriculture, Business / Management, B. B. A., Biotechnology, Dentistry, Engineering, Medicine, Mass Communication, Nursing, Pharmacy, Allied Health Sciences, Nanoscience etc.). Moreover, they had 8 campuses (Amritapuri, Amaravati, Bengaluru, Chennai, Coimbatore, Faridabad, Kochi & Mysuru) across 5 states (Delhi, Karnataka, Tamilnadu, Andra Pradesh & Kerala), and all these campuses offered different courses.

Our Solution:

We visualized a custom design website for Amrita University that matches to the traits of their user personas (of Students and Faculties). As the website need to be a very user-friendly that can be managed by even a non-techy person, and also considering the SEO rankings they had, we proposed to go with WordPress CMS. Acodez is also one of the leading WordPress development companies in India with more than 300 custom WordPress themes built so far, for our clients in 100+ countries in the last 11years.

We followed our complete process for corporate website design in this project – where we approached this right from the UX research stage to final delivery of the website. Below were the main stages in this project:

UX Strategy (UX Research, Competitor research, User/Buyer Persona creation)
Information Architecture & Wire-framing (Moodboard, Wireframes & Navigation design)
UI & Visual Designing (UI Design, Interaction Design, Iconography and Illustrations)
Front-end Development (HTML5, CSS3, JQuery, Ajax)
Back-end Development (WordPress CMS Integration)
Content Population
On-page and Technical SEO
QA testing

Though this was a complex project with 3000+ pages and 250+ courses offered from 8 different campuses across 5 different states, the top-notch effort put forth by our team in solving this problem aesthetically helped us win the Vega Awards 2022.