Transforming Panasonic’s Digital Landscape with an Innovative Website Solution to Boost Functionality and Enhance User Experience

Industry

electrical solutions

Services Provided

UX Research & Analysis

UI Design

Web Development

Conversion Rate Optimization

Custom Development

Project Duration

4 Weeks

Panasonic Life Solutions has more than 10 business verticals under it with nearly a hundred brands and sub-brands under those. We did a complete UX and came up with this easy-to-use website that also reinforces their brand trust as an industry leader.

35

%

Increase in Website Traffic

33

%

Increase in Website Engagement

1000

+

Custom Designed Pages

Objectives

The primary objective of redesigning Panasonic’s website is to enhance user experience and engagement while effectively showcasing the brand’s innovative products. They approached Acodez as we are a leading Web design company in India. Key goals include

  • Enhancing User Experience
  • Showcase Product Innovation
  • Increase Engagement
  • Improve Mobile Responsiveness
  • Strengthen Brand Identity
  • Facilitate Customer Support
  • Streamline Content Management
panasonic
panasonic
panasonic
panasonic

challenges

During the website redesign, Panasonic encountered several challenges, including the need to integrate advanced technology features and innovative design elements while maintaining a seamless and intuitive user experience for a diverse global audience across multiple devices, all while ensuring compliance with various regional regulations and accessibility standards.

Case Study Portfolio

Solution

To overcome the challenges of redesigning their website, Panasonic implemented a responsive design to ensure a seamless user experience across various devices. They focused on integrating interactive features that enhance user engagement while simplifying navigation for easy access to product information. A robust content management system (CMS) was introduced for efficient content updates, allowing Panasonic to keep their site current and relevant for a diverse global audience.

Outcomes

The redesign of Panasonic’s website led to improved user engagement, with increased time spent on the site and enhanced navigation efficiency. The responsive design resulted in a significant uptick in mobile traffic, while the integration of interactive features fostered deeper connections with users. Additionally, the new content management system enabled timely updates, ensuring the website remained relevant and aligned with market trends.

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