Your Trusted Source for Precision Measuring Tools, Delivering Accuracy and Reliability Across Every Industry.

Industry

manufacturing

Services Provided

Web Design

Web Development

Conversion Rate Optimization

Project Duration

4 Weeks

FMI Limited is the pioneer and the largest manufacturer of measuring tapes, spirit levels and measuring wheels in the Indian sub-continent, and the website revamp showed a very positive impact in numbers.

15

%

Increase in Website Traffic

30

%

Increase in Website Engagement

35

%

Increase in Page Speed

Objectives

Our team designed the Freemans website to establish an engaging and intuitive platform that fosters client interactions while effectively showcasing their comprehensive selection of measuring tools. As a website design company in India, we ensured the site combines visual appeal with seamless functionality to enhance user experience and brand representation

  • User-Centric Design
  • Responsive Layout
  • Brand Alignment
  • Functionality Improvement
  • SEO Optimization
  • Content Management

Challenges

The need to balance visual appeal with usability, integrate advanced features without hindering the user experience, and maintain consistent branding throughout the site.

Case Study Portfolio

Solution

To overcome these challenges, the design team focused on creating a user-friendly interface with intuitive navigation, applied responsive design techniques to ensure compatibility across devices, and aligned all visual elements with Freemans’ established brand identity.

Outcomes

The website significantly improved user engagement and satisfaction, effectively showcased Freemans’ extensive range of measuring tools, and led to increased client interactions, ultimately enhancing the brand’s digital presence and market reach.

Be Sure to Explore Our Work and Discover What We’ve Accomplished