It’s not about the number of challenges, but it is how we could overcome those challenges successfully.
Let us make clear about the struggles they had and how our timely support could help them overcome the situation.
Hilite Builders is one of the fast growing and one among the top realtors in Calicut to make your dream come true through new projects in the best localities. But then, they couldn’t find maximum ROI through Adwords or any campaigns. Since then, they approached us to increase quality leads and to reduce cost of conversion. They also had poor ads performance with low CTR, high CPC and various unrelated clicks. Since the website was hosted by other company, some issues were there for landing page too.
As the first step to fix the issues, we prepared a detailed record of issues. Later, a well structured plan was then documented. It was not just statements, but we took sincere efforts for the action plan.
Our plan included division of three challenges.
The first challenge was to restructure the whole campaign process. As Hilite has been running ads since 2014, it was quite difficult to edit and restructure the designing process.
The next challenge was to design a perfect landing page with proper designs by fixing hosting issues, mail delivery issues, site speed issue and conversion tracking.
There were 2 live projects for Hilite. So we planned one landing page with both the project.
Of course, to deliver results were one of our challenges. Because the number of leads were very less when they approached us. So we took it as a challenge to increase number of quality leads and to reduce cost of conversion.
Various brainstorming session were conducted before we could shape a perfect plan to accomplish company goals.
To attain the desired results we have performed Adwords campaign , SEO campaign and social media campaign.
Following Adwords campaign, we performed SEO campaigns too by targeting keywords which got conversion in Adwords campaign. To generate leads and to reduce cost of adwords, we ranked those keywords on top. Our content marketing strategy helped us to build audience for remarketing.
Social media campaign
First time ever in Hilite ads, Facebook ads made their position as one of the campaigns to drive good leads.
You can see and compare the earlier and current results of conversion rate-search, CTR search and cost/conversion) from the tabular column.
Reviewing the past and current results, there is a sudden increase in the audience engagement that includes – reach, clicks, shares and comments.
Hilite builders was very happy with the results we gave within prescribed budget and time without compromising the quality. They have decided to continue with us in future too.
You can also achieve the desired results like this.
Inform us about your requirements and we will find a unique solution for you.
Results will be clearly seen within 5-6 months. Organic traffic cannot be attained within a night time as it is ongoing and requires time.
We can guarantee quite good results for your growth and we believe it is a team work of yours and ours.
Our team has experience working in a tech savvy atmosphere where we focus on increasing the clients from the bottom line. And this makes us the extraordinary agency.
We look at traffic and conversions. We pay attention to keyword rankings, yet not too much on that.
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