Augmented Reality
Augmented reality is an interactive technology that overlays computer-generated content (visual, auditory, or others) into the real world. This creates a combined view where physical and digital worlds blend continuously. AR uses a dedicated device like a headset or smartphone with a camera to experience this augmentation. This device captures real-world environment and then superimposes digital information on it. Information can range from simple text overlays to 3D models and animations.
The digital content in AR reacts and adjusts based on the user’s movements and interactions with the real-world environment. The digital elements are aligned with the real world to create a sense of immersion and presence. This technology can be applied in various industries, such as gaming, education, and retail businesses.