B2C Web Design
B2C websites that sell directly to the end-users are of three types:
- Direct Sellers like E-commerce sites of businesses: Ajio, Target, etc.
- Intermediary sites, where buyers and sellers are connected: Ebay, Agoda
- Subscription-based sites like Netflix, Amazon Prime
Here are some characteristics of B2C websites:
- B2C websites often target customers who may buy on impulse and by themselves, unlike B2B sites where the decision may be made by the management group.
- Buyer personas are often created for B2C websites so that customers can be sent personalized messages.
- B2C sales cycle is short; a customer may look at a few sites and make a decision in a couple of hours at the most.
- Prices are usually fixed – there’s no custom pricing.
This is why, it is crucial that the content on the website is catchy and engaging with attention-grabbing headlines. You need short, crisp content and high-quality images, flashy graphics, videos, and more. Your B2C web design must feature excellent UI and UX with a smooth checkout process that has minimal steps. The navigation must be self-explanatory, fast, and smooth. The UX has to be updated consistently so that the customer is always satisfied with the interaction.
The information provided on the site must be clear, transparent, and relevant.
In short, you have to do everything possible to ensure a quick purchase decision by the site visitors.