Multi-experience (MX) Design
Multi experience design approach refers to a user experience journey across multiple digital channels where users interact with a brand. This aims to create a unified experience regardless of the access point, such as websites, mobile devices, and AR/VR devices. Consistent experience across platforms leads to increased user satisfaction and loyalty. The development process centralizes all activities from designing and developing applications. This helps in deploying applications on various devices for a unified journey. The multi-experience design process includes understanding user behaviours, preferences, and contexts. This data across diverse environments also impacts personalized experiences.