CRM
CRM is software that helps all sizes of businesses manage better customer interactions and collects data, making it easier to access and use. CRM can be utilised in a website in the following ways:-
CRM tools can collect data from website activities such as form submissions, user behaviour, and engagement metrics, which is vital in establishing customer preferences and behaviours.
CRM data can be used for personalised user experiences, such as customized product recommendations, tailored content, and target marketing messages.
Enhance customer support with live chat, support ticket systems, or website feedback forms.
CRM tools often include marketing automation features that help execute targeted marketing campaigns based on the data collected on the website, such as email marketing, social media campaigns, etc.
CRM integration helps track customer purchase history, manage sale pipelines, and find upsell opportunities.