UX (user experience)
User experience represents how well and easily users can navigate and use the product and how relevant the content is. In other words, it builds better user satisfaction between the user and the website. It aims to make the websites functional and accessible, considering that they provide engaging and effective content.
To enhance the user experience, detailed designs are created, and the placement of buttons, forms, and so on is decided to be user-friendly. Research is done to understand the behaviours, needs, and interactions of website users so that they can be connected to them. This also ensures branding and marketing, through which user loyalty can be gained.
Some other benefits include boosting conversion rates, which increase sales, reducing development costs to preserve time and resources, and ensuring consistency between the visual elements and the content to maintain an enhanced user experience.