Social Commerce
Social commerce is a growing trend that merges social media and e-commerce. It allows businesses to sell their products and services directly through Instagram and Pinterest. Social commerce facilitates the shopping experience across social media platforms. It offers a number of advantages, like marketing through photos, videos, and influencer marketing. Features such as user reviews, ratings, and recommendations on social media can influence purchase decisions.
Social media platforms offer built-in shopping features like “buy buttons” and payment gateways, which allow users to purchase directly through the app. Two-way communication through social media helps address inquiries, provide support, and build relationships. Businesses and consumers benefit from a convenient shopping experience, product discovery, and brand awareness.