Favicon
What is Favicon?
Favicons, popularly known as favourite icons, appear near a website in search engine results pages. They represent the website visually and enable users to identify any particular page or site. The brand’s logo becomes the favicon, which can visually represent it and make branding out of it. Because of this, even though it doesn’t influence SEO, they are helpful for:-
- Attracts more click-through rates.
- Help identify the sites in bookmarks, history, and even multiple pages.
- It keeps users engaged and reduces distractions from other sites.
- High CTR and dwell time from favicons can be beneficial for getting ranked.