A
A/B testing
A/B testing is a method used to compare two versions of any web page, app, or campaign to check which one has the potential to perform better.
Above the fold
Above the fold is the part of the content visible to users before they scroll down the webpage. The visible content suits the user’s device, and content on different screens is visible very differently.
Absolute link
Absolute link is a hyperlink that specifies the exact location of a web page, resource, files, etc. It consists of protocol, domain name, and location of the resource.
AdSense
AdSense is a free advertising application provided by Google that allows online publishers to earn money while producing content such as blogs, games, forums, and websites.
Advertising networks
Advertising networks act as an intermediary between publishers and advertisers, helping them to meet the demand and supply of advertisements. Platforms like Google AdSense, AppLovin, Adcash, Publift, PopAds, etc are examples of advertising networks.
AdWords
AdWords popularly known as Google Adwords, is the former name of Google Ads, an advertising platform for creating and displaying ads on Google’s search results, Google Display Network, and YouTube.
Affiliate marketing
Affiliate marketing is a part of digital marketing by which an affiliate earns a commission for marketing another person’s or company’s products.
Algorithm
Algorithm is a set of rules used in SEO for bringing traffic and ranking to the website pages so that they appear in the search results.
Alt attribute
Alt attribute is a text alternative to the image that enables search engines and users to understand what the image means.
Anchor text
Anchor text is a text that is visible and clickable in a hyperlink. This text can help you to get into the next set of paragraphs or lead to a new page instead.
Application program interface (API)
Application program interface (API) is a software that allows applications to communicate with each other. Its methods include sending and receiving data and performing other tasks.
Arbitrage
Arbitrage means to drive organic traffic efficiently by exhausting the cost efficiently with the traffic generated by a website. It aims to reduce the cost of ranking compared to the revenue they can generate.
Astroturfing
Astroturfing is a type of marketing strategy in which ideas are manipulated to be acceptable. Unfortunately, some forms of astroturfing have become common, and marketing is perceived as the truth about any specific product.
Asynchronous JavaScript and XML (AJAX)
Asynchronous JavaScript and XML (AJAX) are web development techniques that make web applications and pages faster and more interactive. They allow users to update parts of content without reloading the page.
Authority
Authority refers to a website's credibility and trustworthiness. It is known as one of the significant factors in ranking a website in search results.
E
Earn Media
Earn media is the means of gaining publicity or exposure for brands in an organic way rather than through paid advertising or owned channels.
Earnings per click
Earnings per click are a metric used in advertising and affiliate marketing. They are calculated by dividing the total commission by the number of clicks received on a particular link.
eCommerce
eCommerce is known as electronic commerce, which is the way of selling and buying goods and services through platforms called eCommerce platforms.
eCommerce SEO
eCommerce SEO is a marketing strategy to improve the visibility of online stores in the search engine results pages on Google, Yahoo or Bing.
Editorial link
Editorial link is a link that can be valuable high-quality backlinks, a website can earn by not directly asking for and paying for.
Engagement metrics
Engagement metrics are data points that can be used to measure the user interactions in a website, app, social media, or other digital content.
Everflux
Everflux is a continuous and permanent fluctuation in search engine rankings as Google brings its changes in algorithms and indexes.
Exit rate
Exit rate is the percentage of visitors who leave the website after viewing a specific web page after exploring other pages of the same website.
External link
External link, also called outbound links, are those hyperlinks of a website which lead to a different domain.
F
Favicon
Favicon, also known as favourite icons, are necessary for any website that needs to be recognised and represented visually.
File transfer protocol (FTP)
File transfer protocol (FTP) is a protocol used to transfer files between clients and servers in a computer network.
Flat Design
Flat design is a design style that uses simple, two-dimensional elements, with bold and bright colours and clean typography
Forum
Forum is an online space like a discussion board where users can post questions, answer them, and engage in conversation with each other.
Fresh content
Fresh content is a type of content that can satisfy current interests, and it has to be updated periodically for it to remain fresh.
G
Geo-targeting
Geo-targeting is an SEO technique for creating and targeting content for a particular geographical area. By doing so, search engines can understand the content's geographical importance.
Google Dance
Google Dance is a term used to refer to the frequent , unpredictable and temporary changes that could happen in a website’s ranking.
Google Hummingbird
Google Hummingbird is named for its algorithm update in 2013.
Google Keyword Tool
Google Keyword Tool is a former name of Google Keyword Planner, used to find suitable keywords for Google Ads campaigns.
Google Partner
Google Partner is a partnership program by Google for advertising agencies and parties who manage Google Ads on behalf of other brands or businesses.
Google Penalties
Google Penalties are those penalties imposed by Google for violating its Webmaster guidelines.
Google SEO
Google SEO is a practice of making relevant content reach users through their search engine results.
Google Trends
Google Trends is a tool that can be utilised to search for trending topics with search terms.
Google webmaster guidelines
Google webmaster guidelines are suggestions provided by Google that can satisfy the user’s search and search engine rankings for a website or page.
Google Webmaster Tools
Google Webmaster Tools, also known as Google Search Console, evaluates a website's performance in search results.
Google's Algorithm
Google's Algorithm is a complex system that can enable the retrieval of information and provide the best results for a search query.
Googlebot
Googlebot is Google’s search spider that crawls Google's websites and pages.