A
A/B testing
A/B testing is a method used to compare two versions of any web page, app, or campaign to check which one has the potential to perform better.
Above the fold
Above the fold is the part of the content visible to users before they scroll down the webpage. The visible content suits the user’s device, and content on different screens is visible very differently.
Absolute link
Absolute link is a hyperlink that specifies the exact location of a web page, resource, files, etc. It consists of protocol, domain name, and location of the resource.
AdSense
AdSense is a free advertising application provided by Google that allows online publishers to earn money while producing content such as blogs, games, forums, and websites.
Advertising networks
Advertising networks act as an intermediary between publishers and advertisers, helping them to meet the demand and supply of advertisements. Platforms like Google AdSense, AppLovin, Adcash, Publift, PopAds, etc are examples of advertising networks.
AdWords
AdWords popularly known as Google Adwords, is the former name of Google Ads, an advertising platform for creating and displaying ads on Google’s search results, Google Display Network, and YouTube.
Affiliate marketing
Affiliate marketing is a part of digital marketing by which an affiliate earns a commission for marketing another person’s or company’s products.
Algorithm
Algorithm is a set of rules used in SEO for bringing traffic and ranking to the website pages so that they appear in the search results.
Alt attribute
Alt attribute is a text alternative to the image that enables search engines and users to understand what the image means.
Anchor text
Anchor text is a text that is visible and clickable in a hyperlink. This text can help you to get into the next set of paragraphs or lead to a new page instead.
Application program interface (API)
Application program interface (API) is a software that allows applications to communicate with each other. Its methods include sending and receiving data and performing other tasks.
Arbitrage
Arbitrage means to drive organic traffic efficiently by exhausting the cost efficiently with the traffic generated by a website. It aims to reduce the cost of ranking compared to the revenue they can generate.
Astroturfing
Astroturfing is a type of marketing strategy in which ideas are manipulated to be acceptable. Unfortunately, some forms of astroturfing have become common, and marketing is perceived as the truth about any specific product.
Asynchronous JavaScript and XML (AJAX)
Asynchronous JavaScript and XML (AJAX) are web development techniques that make web applications and pages faster and more interactive. They allow users to update parts of content without reloading the page.
Authority
Authority refers to a website's credibility and trustworthiness. It is known as one of the significant factors in ranking a website in search results.
B
B2B SEO
B2B SEO is the website optimisation of some businesses to attract other businesses rather than individual consumers. Optimising involves improving the on-page, off-page, and technical aspects of the website that can help rank and gain visibility
Backlink analysis
Backlink analysis evaluates the number and quality of backlinks that can affect the search engine rankings of a website.
Bait and Switch
Bait and switch is one of the destructive practices some practice to gain search engine rankings for their website. It’s an SEO strategy that may make the content on a web page look attractive, but it won’t stand to be helpful at the same time.
Banner blindness
Banner blindness is a psychological phenomenon in which the users behave as too many ads appear and don’t look at them. This creates a risk for advertisers as they cannot get the visitors to the webpage as their customers.
Banners
Banners are online advertisements that are used on websites. These advertisements are used for boosting conversions and also expand customers.
Behavioural Targeting
Behavioral targeting is the method of targeting audiences by checking their behaviors while they visit a web page and then personalising the ads in the future. The users' interactions include their clicks, visits, searches, purchases, etc.
Bing
Bing is a search engine operated and owned by Microsoft. Like Google and Yahoo, Bing is a space where you can explore diverse content like videos, images, news, maps, etc
Bing Ads
Bing Ads enables PPC campaigns to run on the search engine known as “Bing”. It can be a substitute for Google Ads.
Black hat SEO
Black hat SEO is understood as an unethical practice in SEO where websites/pages are optimised in a way that is faulty and violates search engine guidelines.
Blog
Blog is a form of content that provides arranged and written information, used by small groups of individuals or companies. They are helpful for performing SEO as they can enhance the online presence of any organization effectively.
Boolean Search
Boolean Search implies refining searches using logical operators like AND, OR, and NOT. Users can get the search results they were looking for.
Bounce rate
Bounce rate refers to the percentage of visitors leaving the website due to its poor design, misplacement of content, slow loading, or unnecessary content. This can significantly affect website performance and user-friendliness, too.
Brand
Brand is a product that catches consumers' attention through its logo, name, messaging, design, and image. Consumers can connect more with the brand, and then, in turn, brands can feel consumers' way of buying their products.
Brand stacking
Brand stacking is a phenomenon in search engine results(SERPs), where several pages of a single website appear when user search their query.
Branded keywords
Branded keywords contain a company or brand’s name so people can buy and know about the brand.
Breadcrumb Navigation
Breadcrumb navigation is a feature in a website where the users can see where they are and where they will be going. They appear at the top of a website in a horizontal line with links and symbols( >, →, / ).
Broken link
Broken link is a hyperlink that doesn’t work as intended to be. These links are broken because they are either deleted or moved and display 404 and 410 status codes.
C
Cache
Cache is a temporary storage location of the search engines for reducing server load and speeding up page delivery.
Canonical URL
Canonical URL is the main version of a webpage that Google chooses to index to eliminate duplicate or similar content pages while getting the results.
Cart abandon rate
Cart abandon rate is the metric used to measure the number of visitors who add items to the cart but leave the website without completing the purchase.
Click-through rate (CTR)
Click-through rate (CTR) is calculated as the percentage of people who have clicked on the links with respect to the people who have viewed them.
Cloaking
Cloaking is a black-hat technique that can manipulate users and rankings of the website in SERPs. Some may see one version of the content on their page, URL, or any piece of content, while others may see another.
Conceptual searching
Conceptual searching is a method in SEO that works beyond traditional keyword matching. It leans more towards finding the meaning and context of a search query and not the keywords used.
Content management system (CMS)
Content management system (CMS) is a software that enables creating and managing content for websites without much technical skills.
Content Marketing
Content marketing is a method where content is used as a marketing strategy to lure people into following a particular product or service. Content is crucial for boosting a product's sales, and only relevant and quality content can bring such leads and target audiences.
Contextual Advertising
Contextual advertising is known as placing advertisements based on the content displayed on the webpage.
Conversion
Conversion is the process of converting visitors of a website into its customers. Conversions are a KPI indicator, crucial in engaging users and turning them into prospects.
Conversion rate
Conversion rate is the rate at which users take a desired action out of the total number of visitors to a website or webpage.
Country code top level domain (ccTLD)
A country code top level domain (ccTLD) is a two-letter domain name that defines a specific country or region.
E
Earn Media
Earn media is the means of gaining publicity or exposure for brands in an organic way rather than through paid advertising or owned channels.
Earnings per click
Earnings per click are a metric used in advertising and affiliate marketing. They are calculated by dividing the total commission by the number of clicks received on a particular link.
eCommerce
eCommerce is known as electronic commerce, which is the way of selling and buying goods and services through platforms called eCommerce platforms.
eCommerce SEO
eCommerce SEO is a marketing strategy to improve the visibility of online stores in the search engine results pages on Google, Yahoo or Bing.
Editorial link
Editorial link is a link that can be valuable high-quality backlinks, a website can earn by not directly asking for and paying for.
Engagement metrics
Engagement metrics are data points that can be used to measure the user interactions in a website, app, social media, or other digital content.
Everflux
Everflux is a continuous and permanent fluctuation in search engine rankings as Google brings its changes in algorithms and indexes.
Exit rate
Exit rate is the percentage of visitors who leave the website after viewing a specific web page after exploring other pages of the same website.
External link
External link, also called outbound links, are those hyperlinks of a website which lead to a different domain.