Google Hummingbird

What is Google Hummingbird?

Google Humming Bird is a Google algorithm update developed by Google to improve search accuracy based on Intent and Context.  With reference to hummingbird’s speed and accuracy, Google named it similarly for its 2013 algorithm update. Even though it was rolled out in August, it was officially released on September 26, 2013.

How did it affect SEO?

Google Hummingbird has expanded Google’s knowledge graph with some of the key features, which is very much essential to those practising SEO. The update particularly stressed the following:-

  • Finding the content relevance and approach of optimisation beyond keywords using Natural Language Processing(NLP).
  • Utilising long-tail keywords.
  • Analysing the search intent behind the search queries for ranking the deserving pages.
  • Showing off more theme-related results.
  • Elements like page linking, URLs, title and HTML tags, were concerned in accord with their needs.

The impact of this Hummingbird update has significantly shaped how SEO plays an important role in Google. The ranking and content have changed, also the user has become a prime of the search landscape.