Brand
What is Brand?
Brands are a concept where products are distinguished and accepted because of the ideas they reflect when marketing them and how they attract consumers. It can be a logo, design, or any other idea that can lure people into buying it.
After using the product for years, people can trust it, and brands can market by considering it. The product also gains more value over time, and marketing thus conveys the product idea to the target audience.
For example, you may have seen biscuits marketed very simply and very differently, and each stands out in its way. There are also instances where the same company owns two colours of pencils, one of which turns out to be more desired and becomes the brand among a specific audience.