B2B SEO
What is B2B SEO?
B2B SEO is a marketing strategy for businesses to attract other businesses. As SEO is implied here, these businesses also need to optimise their websites to target clients with their products or services. B2B companies mainly focus on extending their services to companies who need them and not individual consumers like B2C.
Given the nature of such companies, their SEO strategies are implemented very differently than those of B2C companies. They are well-equipped to solve the most complex problems, and their sales entirely depend on the stakeholders and decision-makers who are a community in such companies.
Unlike common consumer products, these products are served for businesses and may use low-volume keywords, resulting in fewer searches and low conversion rates. Such companies may also struggle to establish thought leadership for which they can build credibility. Overall, SEO strategies are essential for them to drive traffic and generate proper leads.