eCommerce SEO
What is eCommerce SEO?
eCommerce SEO is a digital marketing strategy for improving an online store’s visibility in the search engine results pages (SERPs) of Google, Yahoo, or Bing. For that, the content of a web store is, thus, crucial in optimising for search engines. The content can be product descriptions, product pages, blogs, etc, which can help in boosting organic traffic to the store.
It differs from paid advertising as most of the SEO strategies are devoted to optimising the store and generating leads accordingly. Therefore, eCommerce SEO can have the following advantages:-
- Improved traffic with better rankings and visibility.
- Balance on the paid ads and their cost.
- Attract customers who are more likely to buy the product.
SEO strategies used in eCommerce SEO include the areas of link-building, on-page optimisation, content creation and strategy, and technical optimisation.