Where does your website appear within the search results? The worst fear of every website owner is losing visibility over the search engines. What we all want is our website to show up when consumers are looking for a related product or service that we are selling. Regardless of the channel or the search engines, such as Bing, Yahoo or Google, which your consumers use to access your business, all they want is to find what they are looking for. And it is our responsibility to ensure that our site appears within the search results.
Another important thing to keep in mind is that people do a lot of background check before they choose your product. They might check reviews about your product or service on the internet when they hear about your product or service. It is not only the product or service that they enquire about, but it is also about your business that they check. No matter whether you are a big business or focusing on just the local audience, search engines bring your people to you. Your main aim is to find a way to the top of the results on the search engine. You should be aware of the latest SEO trends first.
It would be not easy to appear on the top results of as it would need you to have a clear SEO strategy. Once you have your SEO strategies planned well,
Reaching the top of the search results takes a lot of hard work and a solid SEO strategy. With the right SEO strategy, your business becomes well-equipped to attract the right audience, which will help in generating more sales, resulting in increased revenue.
Reflect on your latest SEO strategies and check where your site appears in the search engine rankings. Think of all the possibilities that you can implement to improve your rankings organically.
Table of Contents
In this article, we will take you across some of the best and effective SEO strategies that you can apply to improve your traffic organically:
The quality of your content matters and it will always. This is the reason why this point appears on the top of our list. The effect that content can have on users is beyond imagination.
Without good content, no one would want to read the information on your site and they would start leaving your site soon. This creates a negative impact on your search engine rankings.
Also, this should be coupled with anchor text and titles that are clear and precise. In the year 2011, with Google’s Panda algorithm update, a number of websites happened to suffer a decline in their rankings. This requires marketers to create a user experience that would help them rank better on search engines.
When ensuring that your site ranks better over search engines, you need to have a quality copy that gives your users the info they are looking for. Keywords have a major role to play in this. It is essential that you use keywords reasonably as required when creating your content copy. Remember it should not be used beyond the limit – as this could again affect your search engine rankings.
In the previous point, we discussed how content is an inextricable part of acquiring top rankings on the search engines. And to this, keywords need to be added!
You can start by looking at the rank or position of your pages with regard to certain specific keywords. Find and define the keyword list on the basis of which your website’s content would be ranked. Find out the keywords that are closely related to your site and would be capable of attracting the traffic, which would help in increasing your page’s ranking.
It is important that you have the right list of keywords defined for the pages of your website. This should focus clearly on the product or service you are trying to sell – the message that you are trying to get across your people and for each phase of your consumer’s buyer journey. This will, in fact, improve the organic search engine rankings.
In order to get the best list ever, combine broad and long tail keywords closely related to what you are selling and also based on what your users are bound to search for.
You can use Google Adwords Keyword Planner and Google Trends for help in analyzing and finalizing the keywords. You can also find relevant keywords just by typing in potential search queries with regard to a specific page in Google’s search page and you will find the related search query groups that are high in demand.
So now that you have decided to improve your site’s ranking, it is important to check where your site appears within the search engine results. Once you have the info, you will understand what needs to be improved and then you can refine it. This can be done using tools, such as ‘SERPs.com’ which will help you check where your page ranks for a specific keyword.
Optimizing pages is not just for search engines but it starts with your user personas. Marketing should be directed at your people. It is important that your marketing be strong enough to address their needs. Your buyer personas are capable of creating an impact more than three times on the intended audience.
Consumers are highly intelligent and know very well what they want. Find a way to stay engaged with them and their needs – as this will help in improving your organic search authority. Create content that is insightful, connects with them personally and is educational.
When you create a buyer persona and content that is related to them – you are in fact creating content for human beings. This is not for search engines – which means there is a higher chance that your content would get shared and consumed. Thereby, acquiring backlinks, which will improve your search rankings. So what do you have to look for when creating content for your site?
Improve the copy and content of your site – make sure it is conversational and speaks to your humans. See whether you can relate to it. If yes, then it would be for others as well and this would automatically improve the ranking of your site.
One of the most important aspects of SEO is getting high-quality links to your site. If you are adopting the wrong approach and wrong links, your website would get penalized. Only the right high-quality links will help you to reach the top of your search results. If you follow some SEO strategy that is more or less spam, then stop doing it right now. If you have checked Google’s algorithm updates, you would understand that it is important to keep your search results clean and stop them from being spammed.
You can use guest blogging and infographic modes to attract high-quality links. It is ok if you don’t check the number of links that you acquire rather spend your time on getting high-quality links from websites that actually are relevant to you. There will always be updates being released by Google by refreshing their Panda, Hummingbird, and Penguin to ensure that high-quality is always retained.
Though this might be one of the most underrated SEO techniques, still it is one of the best SEO tactics ever. There is a wrong idea revolving website acquisition that it is too expensive. You can easily acquire sites for lesser amounts. The right kind of acquisition will give you long-term ROI for your website acquisition.
This will help you to direct traffic to your existing site. It will also get you all the existing links from the website. The keyword rankings would be yours now. You can take over the social media accounts and even the subscribers’ list.
It is important that you constantly monitor your site’s performance and continue to optimize your SEO strategy. Unless you monitor your keywords rankings, you cannot understand whether your SEO strategies are working or not. A number of top SEO tools are available to help you understand whether the SEO strategy that you apply is working or not.
Along with monitoring the rankings, you need to check the analytics as well to help you analyze the traffic flowing to your site. With this data, you can analyze what the additional ‘buyer’ keywords are and then also the keywords that you should not be targeting. You need to continuously work on keyword research, link building and content marketing, which will help you to reach the top of the search engines.
Try the above-discussed Tips and effective SEO strategies to direct organic traffic to your website.
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