Acodie Interview Series: Nick Zviadadze – Founder of MintSEO

We are fortunate to have Nick Zviadadze, founder of MintSEO, for this interview. Before moving further into his interview, let’s get to know about his career and company. 

Nick is the founder of MintSEO, which is a fully remote agency that provides services in SEO and content marketing. He has been a growth marketing specialist, with earned experience for more than 8 years in copywriting, SEO, and content marketing. 

His expertise in marketing has taken various shapes that have led to the establishment of MintSEO. His belief is firmly based on the trends and experiences he has adapted to, like AI, backlinking, and modern strategies that can effectively work out for enhancing websites’ visibility. 

➢ Can you tell us about your journey into the SEO field and what inspired you to start MintSEO?

I got into SEO through content writing. When I graduated with a business degree, I was looking for a job that would allow me to work online and travel, which turned out to be content writing. Through content, I learned a bit about SEO, and after delivering great results for freelance clients, I ended up founding an agency.

➢ What are the key elements that you believe contribute to a successful SEO strategy for SaaS businesses?

In 2024, I’d say the most important elements are:

• Comprehensive keyword research: Most SaaS prospects I talk to decide on their target keywords on a weekly basis, which is not a very effective strategy. The right way to go about keyword research is to find 200-300 keywords up-front, and prioritize keywords by topic cluster first, keyword difficulty second.
• High content velocity: You want to push a minimum of 10 SEO blog posts per month if you want to be competitive these days.
• Creating quality content: AI is useful for speeding up the writing process, but you shouldn’t be copy-pasting ChatGPT-generated articles.

➢ Can you share an example of a particularly challenging project you worked on at MintSEO and the strategies you employed to overcome it?

I’d say the biggest challenge is getting results in a competitive niche. In competitive niches, you have to really think outside the box to get results.

One strategy we’ve used to excel with a more competitive client is as follows:

• Targeting link-bait keywords: Basically, keywords that are likely to generate journalist traffic and organic links. E.g. “SaaS statistics,” “SaaS trends,” “marketing statistics,” “HR statistics,” etc.
• Create long-form content targeting these keywords: Make it quality, and interlink with all relevant blog posts live on the blog.
• Create infographics or visual elements with the statistics: and place them into your article.
• Build a handful of manual links targeting these blog posts. This helps push it up in rankings.

If you manage to rank at the top of page 1, you’re going to regularly receive very high quality backlinks from journalists and bloggers.

➢ In your opinion, what are the biggest misconceptions businesses have about SEO?

I think people tend to really exaggerate the impact of small actions in SEO. E.g. you can spend ALL day, or even a week, optimizing meta descriptions on every one of your pages, but this won’t have any real impact on your site. Heck, chances are, Google won’t even show the meta description in the first place.

I believe that big actions deliver 90% of SEO results – and more often than not, those big actions involve publishing a ton of content, and creating high-quality backlinks.

➢ As a founder of an SEO agency, how do you balance client demands with the need to innovate and adapt your services?

I like to stay very up to date with where the industry is going, and ways to optimize/improve our work.

One example is AI. A lot of SEOs hate it, but it’s here to stay.

Instead of talking shit about AI on the internet, we learned how to use it to create more content, faster, and use that leverage to deliver better results for our clients.

➢ What future trends do you foresee impacting the SEO landscape in the next few years, especially with the rise of AI and machine learning?

The barrier to entry for SEO will keep going higher and higher. Now that everyone can create a LOT of SEO content with AI, Google will need a better way to filter through the noise and reward quality websites with traffic. I think what they’re going to do is put more emphasis on the quantity/quality of backlinks, ranking websites that are more authoritative and better.

➢ Finally, what advice would you give to newcomers in the SEO field looking to make a mark in this competitive industry?

AI is changing the game, and how well you adapt to the changes it brings will determine how successful you’re going to be in the field.

There’s a LOT of changes to come, and traditional agencies or specialists who fail to adapt will end up switching fields.

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