The checkout page is an important part of any ecommerce conversion process. This is why designers need to spend a little extra effort to make sure that it functions flawlessly & does not create any trouble to users. If you are handed with the task to design a checkout page for an online marketing website, there will be so many factors to watch for, mainly:
The design aspect is something which has a lot of importance, with which you can make a positive impact upon a visitor. So how do you make the checkout page more appealing & user friendly?
Well, this might be considered as an obvious idea, undoubtedly, the checkout page has to be a visually impactful one. There are several examples available, which have made it look like a basic web form. It also helps if the checkout page is designed in consistence with the overall design of the website. This gives users a secure experience while making transactions. Every visual, be it brand logo or items in the cart, will help users get a better idea on which step they are in the conversion process & why.
There are many designers who still neglect including images at all, and making it easier to abandon a cart. Having an image on the checkout page can well be compared to stand in the line at a physical store with an item in hand. Not many people change their mind at this point of time.
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