20Oct 2017

Tips That Will Help You Survive the SEO In 2015

Over the years, SEO has evolved hugely thanks to the ever changing algorithms of the search engines. With the introduction of Panda, Google’s new crawler program for indexing the websites, the scenario experienced more drastic twists and an encore is very likely in 2015. SEO experts are skeptical about the changes that may be introduced in SEO and how are they going to tackle them as they arrive. SEO is no longer just stuffing the contents and the Meta tags with keywords. These days, many factors are considered while doing SEO as Google and other search engines have raised their bar. They now require good quality, relevant content on a website to rank it higher on the search result pages.

If you wish to survive the grueling SEO in 2015, you must be prepared to fight it out with the best weapons in your armory. These weapons are nothing but your contents and your ability to connect which will make you triumphant. All you need to do is to design a sustainable SEO campaign with a focus on unique and quality content which is able to answer the queries of the users.

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10 indispensable tips for surviving the SEO in 2015

As SEO is getting tougher with each passing day, you have to be on your toes to get higher ranks on the result pages.

  • Focus on Quality content:

Google and most other search engines can differentiate between bad and good content. Only those contents which are unique and relevant will survive the SEO.

  • Build links in an organic way:

Do away with all the frivolous ways of link building and focus on the organic way for better results.

  • Increase you’re +1’s:

Encourage your users to hit the +1 button as Google gives preference to those who have a higher number of +1s on their blogs and contents.

  • Good Title Tags:

Title tags have always been an integral part of all campaigns and are still relevant in 2015. You must focus on a good title tags with the optimum use of Keywords.

  • Blog posts:

External blog postings and articles are a great tool for linking building. The more they get shared, the better traffic comes to your website.

  • An engaging web presence:

Mere web presence cannot guarantee traffic and SEO results. You will fail miserably if you do not ensure an engaging web presence by constantly interacting with your consumers and listen to your suggestions and grievances.

  • Fast loading websites:

The websites that load faster have the best written code which is a parameter of all search engine websites to rank the website. Faster loading websites mean better SEO prospects:

  • Extensive use of Social media platforms:

Social media is still a rage and you must cash in on the vast user base they enjoy. Use them extensively to increase your rankings.

  • Implement mobile first approach:

Your prime target must be the mobile users as 70 % of the traffic comes from there. To win the SEO battle, be mobile!

  • SEO-centric URLs:

The URLs of the website can also be SEO friendly by wisely using keywords in them.

These tips if followed can help you beat the SEO blues and survive the SEO which is becoming increasingly grueling with time.

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Vipin Nayar

Vipin Nayar

Vipin Nayar is the Digital Marketing Head at Acodez. As a Social Media, SEO & SEM expert with over 8 years' experience in online marketing, he uses his keen insight into customer behaviour to formulate innovative strategies that helps clients enhance their online presence & open up new business avenues.

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