27Oct 2017

How to Write Persuasive Call to Action That Make People Click

A “call to action” button is a button or a link in your web page that can make your visitors subsequently to other pages, so that your website would get a small donation or payment from the visitors. There are many ways to create such “call to action” button and they are as follows.

Make the customers feel comfortable

Create a “call to action” button with a tone that can fit with your brand’s voice so that your visitors can click on them to make their purchase. Some of the e-Commerce button have pre-written messages on them that can be easily changed according to your own choice. Make use of it to speak through your brand name.

Keep the focus on the next steps

The main aim of the call to action button is to take the customers towards the next step to finish their purchase. Call to action button has a hidden message in them. Although it cannot go easy with your content, tone, make sure to use it so that your customers can find it comfortable to shop with your website. The donate and buy sounds can easily attract your visitors and they will surely click on the call to action button.

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Offer some encouragement

A little bit of encouragement will make everything work. The limited time offers can make your customers to click on the call to action button. Your customers will buy them even if they are not in a need for them. A little bit of urgency in the limited time period can make your customers turn anxious and that is where they will click the call to action button.

Experiment with words, colors and designs

Learn more about color psychology that can bring in more visitors to your web page. Whatever the color you may choose, make sure that the button stands by the content of the page. Place the call to action button nearby the colors that can easily attract a human eye. If your overall color palette has a blue color in it, then make sure to place the call to action button nearby the blue colors, so that your visitor’s eye will notice them every time they visit your webpage. Not all the words and the phrases can work on the audience, yet, learning the method to make a human being turn curious can help you to make your customers click on the call to action button. The overall design of your web page must be an attractive one and it should easily point out the call to action button.

Track the progress

Keep changing the content of the call to action button, so that your visitors will get refreshed every time they visit your website and they will click on them with no second thought on their mind. Keep maintaining a record that can say about the ways in which the customers of your website have ended up in clicking the call to action button. This can help you to improve your website and to increase the sales record of your products in the near future.

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Rajeesh PK

Rajeesh PK

Rajeesh P.K. is the Director and Creative Head at Acodez . With an experience of 10+ years in UX Design & User Interface Design, when coupled with his expert coding skills in HTML5, CSS3 and Javascript, makes him one of the top UX Architects in India, with more than 15 international awards to his credit.

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