Having a great looking website is the dream for all businesses alike. Once you find a great web design company, more than 90% of your job is done.
Design plays an important role at capturing visitor attention. There are a number of web design companies offering website design services and almost all these designs look alike.
So, how do you design a website that stands apart in the crowd and that is full of life and freshness?
It is important that your website displays uniqueness so that it could attract the visitor’s attention and drive traffic.
Let us forget all the tried-and-proven techniques.
Here, we are going to discuss the impact of backgrounds on your design.
The effect of the full screen backgrounds has already been seen and tested. The artistic beauty that it renders to the website is unmatched; however, it must be created keeping certain factors in mind.
It syncs well with different layouts and has proven to be successful for landing pages as well as the social networking websites. It is quite an effective way to draw the users to the website while creating the brand value of the business.
The background of the website is not confined to the use of images but videos too. There are certain best practices for creating the full screen background for a website which are continuously growing.
These best practices are aimed towards fine tuning the usability, UX and also the appearance of the content.
You are going on the right track if the full screen background of the website adds to the overall appearance of the website and the website works just fine. The image or the video that you use as the full screen background must be in sync with the business and its target audience. If you are able to achieve it, your website is bound to make an impact on the user’s.
Some of the factors to consider while creating a fullscreen background
Choosing between image and video:
You can choose between images and videos that you may use with your full screen websites. You must, however keep in mind that using the video will make the website heavier and may take time to load which can leave the users annoyed. It must also be ensured that the full screen background is more of an accessory and all other contents must not be solely dependent on it.
The kind of visuals you use to power the background of your site must be clear and opaque like plain water. And, to ensure the visual perfection of the image or video, implement the best possible version of this file. A simple hack for powering website backgrounds is to implement a file that is large enough to display and fit in across all kinds of screens. Another hack as we have already discussed is to not burden the loading time under the weight of a heavy weight file.
I would recommend you to follow a resolution of 72dpi while you are also allowed to experiment with a resolution of 96 dpi. You can implement a background image of size 1280*800 or maybe greater than that while working on Wix sites
You can absolutely include videos, but the thing with videos is that it would be difficult to implement if the support from the browser is meek.
Also, remember that your background commodity is not a necessary ingredient, but something that beautifies your site’s design. Enhance the readability of your content such that it has the strength to stand alone in a situation where the background image or video gets eliminated.
The homepage of your website is the place where you need to insert in your background images. When it comes to other pages on your site, the content has an important role to play, but with the Home page when you are trying to create an impression, you need to use appealing images and videos.
The contrast should be glaring:
What does a contrast imply?
The contrast is not just any component but it forms one of the most important properties that reflects the visibility between a foreground and background.
Let me take the example of white text on black background or vice-versa. It provides a lot of impact.
So, now you know how contrast works.
Another thing is that though you have included a background image that looks awesome, remember that it is not the main focus, but there are those components inside your website where you need to grab the visitors attention.
Ensure that the content is clear and visible and in a readable state by introducing in sharp color contrast emphasizing the components such as text and buttons, such that people do not leave the website without noticing these in the background.
Slideshows are also an option:
Full screen slideshows are another option that you can use as background for your website. As the images keep on changing, the website looks more dynamic and the monotony which is created by a single picture is kept at bay. It also gives you an opportunity to showcase images that you wish to.
There are two ways of implementing full screen as part of background design. One of the methods is to create a static background with a fixed image and second method is to create a dynamic background with dynamic images.
People love it when they rotating images on a website as it is more appealing than anything else.
Layouts that can be resized:
If you are into web designing for a considerable period of time, responsive design will be quite a familiar term for you. To ensure that the full screen background works fine on mobile and tablets, the layout must be reusable. It is a challenging task, but not impossible.
Learn to balance the components you are incorporating:
It is not just a image that is present in your background but there are more number of things. For example, if you have included in the photo of a group of people, products, or maybe landscape, then the content that you have got inside these images and the content outside it for example, the ones present inside the social media links, apps, navigation menus, texts, etc. needs to be in synch with one another.
It would be great if you could add the rest of the components on your website after uploading the background image.
Are you designing the site for just one visitor who might be using desktop? No! There are millions of visitors from around the world who will be accessing your site via different kind of devices and using different browsers. Your job is to ensure that you offer fluidity to your designs so that it is accessible across all kinds of devices via all browsers.
Test your site for compatibility across a set of browsers that includes – Firefox, IE and Chrome. Also, test it across different kinds of mobile devices and tablet devices too.
While you are busy bombarding your site across these devices do not forget to test it across our traditional desktop.
If it works across all kinds of devices, then you have an appealing and beautiful website that will convert visitors.
How to implement shapes to sync with your content?
This is one of the preferred ways of balancing the content to sync in well with the full screen background. It is recommended that you implement shapes and banners that helps to create an additional layer between the content on your site and the background. For example rather than creating a lot of noise by including a text bubble, you could include shapes and fill it with a color in contrast to the text that will be filled in.
We have already covered all those factors that forms the basis of designing for the web. And, almost all these techniques are applicable to any kinds of websites that you own.
These are the reasons why fullscreen backgrounds are widespread and supported by most of the popular browsers that are in use these days. All you need to do is to be as creative as you can and cater to what people are inclined to at that period. The concepts discussed will be of great use when you set out to design your very own website with a full screen background.
What kind of factors or practices do you implement when designing for the web?
Is it the color, content, or images or anything else that matters when you design? Share your thoughts, comments and feedback with us.
Acodez IT Solutions is a web designing company in India catering to our clients across the globe offering all kinds of web design and development services. We implement all the latest techniques at developing websites that are unique, professional and stand apart from the crowd. We are also a SEO agency in India offering a wide range of inbound marketing and SEO services that helps to take your business to the next level.
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