Have you ever wondered why web site designing is so dynamic? It is because, like most other genres of designing, it also needs to remain on the top with the latest trends affecting viewer preferences. This need to remain contemporary is what makes a website look professional. Check the points below to see if your website is there yet, or it still has a long way to go.
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The best way to learn is to observe. Take a good look around at the kind of work that is being done by your peers. There is a lot you can learn and adapt. However, do not lose focus on your viewer details. Keep in mind that what applies to others may not apply to you.
However, it is always good to know. Make a list of all the things that you have seen and keep crossing out those you feel will not apply to your site. A thorough research on the latest trends will always help to keep you updated on what to use where and when.
While you are looking around you must have noticed the trend towards a flat design that most professional web designers are adopting. Take the cue and remove the clutter on our site. Keep things simple so as to make the maximum impact. Focus on your content. Ensure that visitors are able to access the content easily and quickly. After all, that is why they are visiting your website, to glean information and not to click on any flashy 3-D button.
While talking about content, the first thing that comes to your mind is the use of fonts. Fonts are an essential part of your website design which helps to establish several useful purposes. Two of its most important usages are:
Fonts have contributed largely in creating an awareness of the company’s brand in the user’s perception. However, use of 2 or at the most 3 fonts for the whole website is recommended. Too many fonts may result in confusion among users as to which one reflects the true brand of your company.
The color, size and style of fonts need to be intelligently used to ensure readability. Use of too small fonts or too large fonts may affect this aspect.
Strategic positioning of your content is also very crucial to the design approach of your website. Follow the theory of visual hierarchy which proposes that as our eye moves from top to bottom and from left to right, therefore the most opportune position to place your high priority content is on the top left corner of the page. However, while doing so remember the rules of minimalism and prioritize to avoid putting too much content.
The most important design concept in the current context is however to create a responsive web design. This ensures that your design is able to respond to user behavior irrespective of the device it is being viewed on.
Revisit your website and check to see if it has all that you have just read about. If not, then probably you need to start redesigning it if you do not want to miss out on receiving good viewer traffic.
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