11Jan 2018

When and How to Use Motion UI Design in Your Apps and Websites?

A good design is the necessary component of a website or an app. These are necessary as it helps to design a good user interface thereby providing them with a better user experience. This, in turn, helps you to increase your reach to more number of users as they can navigate easily on your app or website. A good app or website comprises of different elements like colors, fonts, space, and icons. In the earlier days, the static design was used but nowadays motion design is quite in trend. Motion design can help bring the digital products to life.  

Motion UI in websites

Apart from these motion design is also implemented into them nowadays. If used correctly, it can turn out to be more powerful than the other elements. It can help the users to understand the solution by showing them what happens after a certain action and guide the user’s eye into the action’s destination. Different relationships between the elements can be highlighted and hide the background action. It can also be used between screens thereby informing them that they are leaving the old user interface and progressing to a new interface. With the proper implementation of the motion, it can be used to tell your story in a simple and easy way. These different transitions can thereby amaze users and left them in awe. It can also be used to accent the way the product works. It can also be used to compliment your design and brand identity. It also enhances user interaction thereby enhancing its popularity. It adds an extra dimension of time into your designs and bridges the gap between humans and software. It also enhances the usability as even the first timers can quite easily get an idea of what will happen with the project.

Motion design can incorporate a number of elements into it. These are shapes, text, lines, illustrations, photography, 3D objects, video, and many more. All of these elements can be animated in motion UI design for 3 major uses:

  • System status to load indicators and notifications.
  • Navigations and transitions can be used for hierarchy and connection between elements, function change, and other such effects.
  • Visual feedback for acknowledgments and results of the actions.

These, if taken care of and implemented properly, can quite easily provide an amazing experience to the users. In the transactions, the timing and visual aesthetic beauty must be properly maintained.

Different activities where motion UI can be implemented:

It is important that you implement the Motion UI properly on your website and apps. It can be done in a number of cases as mentioned below:

Welcoming users:

welcome message in app

In a number of cases, the apps and websites welcome the users with a good greeting message. A good welcoming message creates a positive influence on the customers. This has been used successfully not only in the websites and apps but also on other platforms like billboards and welcoming screen on the mobiles and TV as well. Who can forget the two hands meeting logo on the Nokia mobiles? A good welcoming screen on the apps and websites enhances the experiences of the user. It is necessary that you apply motion only when it is necessary and has a clear purpose for the same. If possible it must only be displayed when there is a time delay in the loading of the apps and website. If possible make the website and app perform better and faster.

Inform about actions:

Different actions on the website and apps are quite essential. Hence in a number of cases, it becomes necessary to educate the users about your website and how they will perform. This guidance can complement the UX and also add to the progress of the website and apps. It must also be kept in mind that the motions implemented must complement and the user experience of the app and also must help sustain the focus of the users and by using the elements like bounce and velocity.

Confirm the activities:

In a number of cases, the different activities like deletion of mail, sending mail, uninstallation of apps, clicking on certain links, deletion of files, etc. and other such elements needs confirmation. It is used in a number of activities which are irreversible. In a number of cases, the confirmation process can be animated to attract the attention of the users and make sure that they do not make any mistakes in doing so.

Add fun elements:


A number of apps and websites introduce the fun elements and have become quite popular. This makes it easy for accessing the apps and the website and compel the users to visit again and again. Hence it becomes necessary that the fun elements must be added properly to the website. This makes it easy for the users to play with the animation. Various fun elements like zoom in, zoom out, slide, etc. can be implemented to make the display and content in an easier and fun manner.  

Feedback loop:

In a number of cases, the user interacts with the apps and websites. In such cases, the feedback helps to provide better user experience to the users. Suppose that you want to create a response when the user wants to login to the app or website, and enter the incorrect password. In this case, the feedback loop turns out to be quite helpful and helps the users to log in to notify in such cases. It can also be used to display some animations on websites. These can also help you to provide the response for the users on the website when you have to enter some details like phone number, email, and other such information on the website. These are available in a number of apps and one can view it on the lock screen of the websites.

Refresh content:

Content Refresh

In a number of websites and apps most commonly social media websites and apps, the content is updated quite frequently. In such cases, it becomes necessary that you are able to get the new content easily and frequently. In such cases, the content can be refreshed quite easily so that the people are able to get the best user experience and get the content as it arises. In this case, various apps use different methods to refresh the content. You can either slide the screen down and leave it to update the content on Twitter, Facebook, Facebook Messenger and other such apps. Apart from these, you can also click on the button available to view the latest content.

Some important elements of motion design:

Here are some of the ways in which you can implement the motion design as follows. Make sure that you implement this properly to ensure that you provide your users with better UX and UI decision.

Pay focus on time:

Timing in the motion design is quite necessary and maybe in between the timing 1 milliseconds to 1000 milliseconds. It is necessary to maintain a proper time and delay between the effects. If the speed of the animation is quite faster, the users may not be able to experience the animation. In case the animation is slower, this will irritate the users. However, one setting does not work for the different apps and websites and must be consistent with your project.

Provide values of the scale of motion:

The scale of motion is quite necessary for the animation and makes a quite important element of the motion UI. It can be either in the form of points in the case of translation, percentage value for scaling and opacity and degree or radians in the case of rotation.

Experiment with different transformation options:

Different transformation options can be easily experimented with and can help to provide amazing effects. The transformation option of translation, scaling, and rotation effects can be easily implemented. There are some other transformation options that can be put to use and provide outstanding results.


Motion UI is quite essential and must be followed and implemented into your website. It is quite in trend and must be implemented at the earliest. It is now used by various small and big websites and is expected to become quite mainstream by the mid 2018s.

This ensures that you are able to provide the best experience to the users and helps to provide a positive effect on the minds of your user. These can be done with the help of transitions along with initial wireframing. What motions to be implemented must be thought in advance as then you can have a proper idea of how the end product should be. This can also help to save the time and money involved in the project.

Acodez is a popular web design company in India. With an experience of over nearly 1000s of projects, we help you to create amazing website and mobile app development and also guide you through brand making. Our dedication and hard work have helped us provide some of the best services to our partners which have helped them achieve their desired goals. Over the course of our journey, we have also been able to create amazing work which has helped us earn many awards.

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Rajeev Lal

Rajeev Lal

Rajeev Lal is a Senior Design Lead at Acodez IT Solutions. His designs showcase uniqueness and are something that people love to see on websites.

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