In the current days, the usage of smartphones has increased considerably. This in turn has increased the number of mobile apps available as well. But it is quite necessary to monitor the performance of your app. The traditional method of the number of app downloads does not guarantee the success of your app. Hence it is necessary to have an idea about some additional mobile app metrics. These helps you to monitor the success of your apps.
Numerous business in order to target the vast amount of mobile phone users aims to target the users who are on the mobile. One such method that they apply is to develop the apps for their website. However just developing the apps and publishing it on Google Play Store or Apple App Store is not sufficient and leaving it to the users to use it and paying no heed to it. Also just getting the apps installed on the user’s device is not enough for the businesses as this does not fulfill the needs of the users and work as it was being intended to. It is also necessary to monitor the performance of your app and make sure that the users are using the app in the way it is intended to be used. Hence it is necessary to get an idea of how the users engage with your app. This will help you to get into the user’s boots and also help you to take your business to your next level and provide you with the returns that you aimed for while you planned to develop the app.
The Apple App store and Google App store itself provide relevant information to get an idea of the app usage and popularity. Here are some of the mobile app metrics that the businesses must keep an eye to monitor the performance of their app and also get an idea of the behavior of the users, their wants, needs, and various other information about the users. These metrics if taken proper care of can be easily used to improve the performance of the app. These can also help you to optimize your mobile strategy and advertising strategy and thus helps you to retain users and also lets you provide a better ROI. Here are some of the mobile app metrics that must be properly monitored and handled.
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This is one of the most popular and widely used metrics to monitor the performance of the app. It helps you to get an idea of the popularity of your app and its reach. In case you are using some paid marketing campaigns, it helps you to get an idea of how successful your campaign is. This can also help you to get an idea of which marketing platforms is working the best for you and how you can improve the performance of your existing marketing campaigns. It can also help the new users to get an idea about the popularity of your app and also further help in the number of installs. If your app gets enlisted in the most downloaded apps list, this further enhances the number of app downloads manifold.
It doesn’t matter how good your app is, you may suffer the problem of app uninstalls. Different users uninstall the apps due to various reasons. However, it is necessary to keep an eye on the number of apps uninstalls. This can help you to get an idea of the performance of your app and also to get an idea of how useful is your app to your users.
Rating of the apps can turn out to be quite helpful as it helps your new users to know about the usability and usefulness of your apps. This impacts the number of app installs even further. It also lets you get an idea of whether your users are liking the app or not. After looking at the rating and the comments, you can get an idea of what changes need to be incorporated into your app. This, in turn, can help you to get better returns on your investment in app development. Almost every app stores provide you with an option to list the apps by the ratings. Having a good review of the app also helps you to get a number of downloads thereby helping you to reach a large number of people.
App crashes may turn out to be a turnoff for the users. Hence it is necessary that you make sure that you minimize your app crashes as if encountered on a frequent basis, it may lead to the loss of your users. Crash rate i.e. average crashes per app loads is also a crucial metric to be monitored and taken care of.
The time taken to load the app is quite crucial. If the apps take longer time to load, these may come across as a problem to the users. In some of the cases, the APIs are used to provide some services to the users. It is necessary that the requests are executed immediately. The response time of the apps must also be optimized to provide better user experience. In many of these cases, these may cause them to uninstall the apps. Hence it is necessary to optimize the app load times and app response times as much as possible. While doing so it is also necessary to make sure that the performance of your application doesn’t degrade.
Push notification opt-in is another important metric that helps you to get an idea of the performance of the app and also lets you get an idea of the number of users that are interacting with your apps and using it actually and is not just installed on their device. In case you get a low opt-in for the push notification, in such a case it is advised to improve the app store messaging for your app.
After the users have installed the app, it is necessary that you have an idea of its usage. Using this information, you can get an idea of how often the users use your app. While monitoring the same, here you can get an idea of the monthly active users or daily active users. Using this, you can get an idea of how often the users use your app. Its trends can help you to get an idea of what factors impact the usage and how can you enhance the usage of the app.
After you get an idea of how many active users you have for your app, now comes the important task of identifying “For how long a user uses your app per individual session?”. This question can be answered by another important metric also termed as Session length. It is the time period between app open and close. A longer session length provides the information that your users are more engaged to your app.
The time duration between the first session and the next session of the user into an app is termed as session length. This helps you to get an idea of how frequently a user opens your app. This, in turn, can help you get an idea of the effectiveness of your app and can also help you to make any changes that are required. This can also help you to get an idea of whether or not the app is interesting and useful enough.
After some time of downloading and using the app, users tend to use the app and then uninstall the app. In such a case these do not turn out to be beneficial for you and will not help you to achieve your goals. This also helps you know if your app turns out to be beneficial for the users or not. Retention is the percentage of users who return to your app after their first visit. It also helps you to provide you information about the most engaged and valuable users. This also helps you to provide better user experiences and also personalize them to provide them with the best services.
There are various types of smartphone devices that belong to different companies and also have different operating systems. Even with the same company, different devices have a different configuration, hardware, and software versions. Hence it becomes necessary that you get an idea of the devices that your users are using. This will help you to focus on the platforms that are used by your users and also help you decrease the development costs and can also help you target your user base as well.
Having an idea of how and where your key users use is also quite essential for businesses. It helps you to target your customers in your advertising campaigns and helps you get better returns on your investment. It will also help you in case your app is intended to target a broader audience, but instead gets a regional response as it will help you to know what changes should be incorporated into your app after finding out the reasons for the same.
Different businesses use different channels to promote their apps like organic search, App Store search, word-of-mouth, paid campaigns, or referrals. Each of these may require you to invest some amount and hence it is necessary that to have an idea of the acquisition cost of the app. This may help you to decide if your idea is fruitful and is providing the required returns on your investment.
For the e-commerce apps, the transaction revenue is an important app metric that needs to be monitored. It helps you to get an idea of the transactions carried out by your app. Even the apps that are not e-commerce based, you can specify a transaction cost for each use and then evaluate the transaction revenue.
Abandonment rate is also an important metric that needs to be monitored in the case of e-commerce apps. It is the ratio of transactions annulled to transactions initiated. These may due to numerous reasons as like app crash, the user not satisfied, not relevant information and several such tasks. This may help you to get an idea of why it is the case and may also help you to redesign the app or alter your policy to enhance your profits.
Last but not the least Lifetime value is a primary revenue metric that can be used to represent the value of the app and its worth for every user during its lifetime. LTV can either be in the form of currency or some other metric like social sharing, hours of games played, articles read, videos viewed, emails sent, and other such parameters as per your business and business model.
These metrics can turn out to be quite helpful and also monitor its performance. If tackled properly, these can help you some amazing insights about your app and can also suggest you certain ideas to provide an amazing user experience thereby helping you to take your business to the next level.
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Top 16 Mobile App Development Trends to Watch Out in 2018Posted on Aug 14, 2018 | Mobile Application