30Sep 2017

How Web Design is Changing – The Evolution of Augmented Reality and Virtual Reality

Change is the only constant in this entire universe. Even the world of web is not exempted from this cycle of change. If we take a look at the websites and the design of these websites, there has been always a change and all our latest developments are a result of this change. Look at the evolution of websites and you will realize how far the technology has gone in offering us the best of solutions.

The once static websites have evolved into dynamic ones and there is no waiting required for response and communication to take place. You have all your solutions at your fingertips. A number of online businesses, their websites and out-of-the-box ideas to impress customers are competing hard to make things easier for us. Carousels, hamburger menus, single page websites and the lists go on; everything is paving the way to develop a great business-customer experience.

When you have a customer-focused business, there is no looking back. How can we determine a business is customer-centered or not?

It depends on how well you treat your customers. Very simple, isn’t it? But, when it comes to the world of web, there are certain things that you must be taking into account before you work on creating an adorable user experience.

Also Read: User Experience (UX) Vs. Customer Experience (CX): What’s The Difference

Your website and the flow that it takes your customers through matters a lot when it comes to ensuring and offering a great customer experience over the web. The user experience is something that determines whether they will come back or not.

We are all striving to offer the best of experiences over the web. We have everything that makes it easier starting from responsive websites to omni-marketing channels. But, then, even this needs to change or let us say, all this will be soon replaced with real time experience.

Everything is changing. The world of Virtual Reality and Augmented Reality is overshadowing all the existing trends of the web and will soon be fostering upon offering the best of user experience to its people.

The emergence of Virtual Reality

tHe emergence of virtual reality

Jaron Lanier is the brains behind the so-called Virtual Reality and I am unsure of how many among my readers are aware of the fact that it’s been here starting from the 80’s.

Now what exactly is Virtual Reality?

It could be the recreation of an artificial, computer-generated simulation or real-life situation wherein the user is traveling in real time experiencing the realistic feel through their senses (eyes and ears).

Hardly, there is anyone not familiar with Facebook’s Oculus that is the show stealer amongst the VR equipments that are available. The VR as you know is usually transmitted or experienced fully through devices that are adorned as a headset and can be used in either of the following ways:

  • Firstly, you can use these for creating a real-life like situation and then, practicing in the scenario to equip yourself for facing what lies ahead in the future.
  • Secondly, this can be used for beautifying the experience of imaginary but real situations, such as entertainment or games that include video games, 3D movies and even the games that you play on your computer.

All this can be experienced via the display mounted on your head.

Virtual Reality Modeling Language (VRML) is the language used to code your VR to relate everything between the real and virtual world making it realistic in every sense. This helps in creating images and also, defines the type of interaction that you are expecting via this.

You can simply mount the device on your head and experience the closest view from the screen. The best part of using these devices is that you are tricking yourself into experiencing an out-of-the-world sensation all this while you are still in the virtual world. It is all the trick of specific lenses and the way the images are exhibited that you sense the realness at such an unimaginable level of proximity.

Augmented Reality

Augmented Reality

Now you have the imagination that is brought closer; when you have a technology that unveils a layered series of improvisation over the computer generated strategies that has been mounted on a visually imagined reality bringing life to it offering the people with a more enhanced interactive option, the scenario changes and you have the Augmented Reality before you.

Here, you have digitization being developed further; while AR is usually accessible via apps that can be used on the Smart devices composing together the digital elements from the real world such that they complement one another providing the best user experience.

Virtual Reality can be implemented via Augmented Reality

AR and VR are the concave reflections of one another held upside down trying to blend in to offer a great user experience.

While you will realize that in augmented reality, the components from the virtual world are laid over in the real world creating a realistic impression whereas VR is recreating digitization in a real life scenario.

The technology implemented by both the realities is very much alike.

The connection between both the realities is that they can operate independent of each other while also, when blended together they can unveil magic.

So, how does this change the world of web?

WebVR is the new cool around.

Though, it has been around us for some time, it is only now that we have started realizing the need for such a system.

It provides you with access to Virtual Reality via web browsers. The most interesting fact about WebVR is that it is available to anyone with an internet connection and web browser.

I don’t know if you are aware of the fact that WordPress sites are hereafter going to support images and videos in Virtual Reality, which is indeed an unbelievable change.

The awesomeness of traveling a site rather than reading it on the screen, the prospect itself gives goose bumps.

Of course, it is not an easy task to get these headsets and distribute it to the wider audience out there. Also, there should be a means by which this could be made possible in the online world.

WebVR – Javascript library makes it possible to ensure VR works across the web browsers. And, all the HTC Vive, Google Cardboard, Facebook’s Oculus, etc. that you are accustomed to are all possible because of VR.

This means a new change is yet to dawn in the world of the web. Let us keep our fingers crossed!

Acodez IT Solutions is a web design and web development company offering all kinds of web design and web development solutions to our clients across the world. We have more than 600 clients from around 60 countries. We are also a SEO agency based in India offering all kinds of digital marketing services at affordable prices.

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Rajeev Lal

Rajeev Lal

Rajeev Lal is a Senior Design Lead at Acodez IT Solutions. His designs showcase uniqueness and are something that people love to see on websites.

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  1. Anand Kumar

    Thanks for sharing this information about how to change web design change……

  2. Hash Softwares

    Interesting post!!

    I’ve gone through your content, you have clearly differentiate the augmented and virtual realty.

    Being a web designer, this post is really helpful for me as well as for peoples who deal in this profession. And no doubt this will be a most powerful approach in a coming years or months.

    Thanks for this informative post and keep posting this type of valuable content.

  3. Samik Chakraborty

    Really interesting post !!!
    I appreciate your knowledge on virtual and augmented reality and agrees with “Hash Softwares comment”
    Thanks for sharing this detail information.

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