24Jun 2022

Five Reasons Digital PR Should Be a Part of Your SEO Strategy

Digital PR is a great way to build backlinks and gain exposure for your website. You can create organic, high-quality backlinks from reputable sources by creating linkable assets and supplying them to journalists and bloggers through press releases.

Press releases and influencer marketing should be included in the online marketing strategy of every business. Digital PR for SEO can help you build trust with new potential audiences and improve your website’s authority. It’s a fantastic technique to increase shares on social media and boost your website’s search engine rankings.

One of the most important aspects of any SEO strategy is creating content that will rank high on search engine result pages (SERPs) and help you outrank your competition. Consider using a rank tracking tool to see where your website ranks on search engines and what content to focus on.

In this blog post, we’ll discuss what digital PR is, how it works, and why you should consider using it as part of your SEO strategy.

What Digital PR Does and How It Works

Digital PR is the process of creating and promoting online content to earn media coverage and backlinks from high-quality websites. The goal is to build relationships with journalists, bloggers, and influencers in your industry to get them to talk about your product or service.

A press release can promote anything, from blog posts and infographics to e-books and whitepapers. The key is to create linkable assets that are interesting and relevant to your target audience. If the content is compelling enough, popular publications will want to link to it and help spread the word about your business.

Discussion about your product will spread on social media as consumers share the content with their followers. Digital PR for SEO is a great way to increase brand awareness and generate leads for your business.

A successful campaign could see your press release sent to major news publications, featured on popular blogs, discussed on industry podcasts, and generate social media buzz. The coverage you receive will help improve your website’s visibility and authority in the eyes of search engines.

Canopy is a parental control app that uses AI to keep kids safe on the internet. They support journalists by providing a detailed media section on their website. This is the first step toward building a successful digital PR strategy.

Journalists can link back to the content in this section to back up claims in their articles. This strategy has helped Canopy earn media coverage from reputable sources such as The Washington Times and Popular Science.

How Digital PR and SEO Affect Your Website

Digital PR has a direct impact on your website’s SEO. Earning backlinks from high-quality websites sends good signals to Google and other search engines and may boost rankings.

Once considered to be “free” traffic made by keeping your website optimized for search, SEO has become very competitive over the past decade as a tool that can generate results for any business. Nowadays, there’s a plethora of SEO-focused marketing software to automate, scale, and generate a solid PR strategy.

SEO is a complex algorithm that search engines use to rank websites. Digital PR can help you influence this algorithm in your favor by increasing the number of backlinks to your website from sites with high domain authority. Additionally, digital PR can help you build relationships with journalists and bloggers who may be interested in linking to your website in the future.

Optimize your website with a responsive design, compelling content, and a good SEO meta description to boost the website ranking. Stay on top of new SEO developments as the landscape changes. You may see a sharp drop in traffic if your content stops being favored by search engines.

Digital PR is an integral part of any SEO strategy and shouldn’t be ignored. If you want to improve your website’s ranking on search engines, you’ll need a comprehensive plan that includes but is not limited to digital PR. 

Why SaaS Businesses Need an SEO Strategy with Digital PR

As a SaaS business owner, it’s important to get in front of potential customers and build your reputation. Competition is fierce amongst software companies, and the other players in your industry know how important SEO is.

SEO is a critical part of any SaaS funnel marketing strategy. Ranking high on search engines is a great way to get people to the top of your funnel so that you can then use your sales efforts to hook leads, sell, or even upsell potential customers. In order to do this, you need to produce optimized content and boost your domain authority to rank higher than your competition.

There are plenty of link spying applications available that can show you what your competitors are up to. However, they’ll also use these tools to spy on your strategy and what backlinks point to your website.

Imagine your software is listed in the resources section of a major publication. It won’t take long for your competition to figure this out. Once they do, they’ll be able to contact the publication and leverage a way to replace the recommendation or be listed alongside you, limiting the number of clickthroughs.

Five Reasons Digital PR Should Be a Part of Your SEO Strategy

Inclusion in ‘best products’ or ranking posts are excellent ways to boost your brand’s visibility and clicks to your website. For example, if someone wants to start an online course, they might search for the “best online course software” and let these keywords and top articles inform their buying decision.

Five Reasons to Include Digital PR in Your SEO Strategy

If Digital PR isn’t already playing a part in your online marketing strategy, it should be. Backlinks can be hard to gain without some level of outreach, particularly from high-authority websites. Digital PR allows you to build these relationships and earn backlinks to improve your website’s SEO.

Here are five reasons to consider adding Digital PR to your SEO strategy:

Gain backlinks from a more diverse range of websites

Digital PR can help you earn backlinks from various websites, including news sites, blogs, and other online publications. This diversity will give your website more authority in the eyes of search engines.

A strong SEO strategy that includes digital PR could see your brand land on the front page of top-tier publications. These websites have a lot of traffic which means plenty of opportunities for your brand to be seen.

The competition can’t easily copy Digital PR campaigns

Digital PR is a lot harder for your competition to copy. It requires human interaction and relationship building, which is something they can’t just buy.

Press releases are a great way to get your business in the news. They’re timely and newsworthy, which prompts journalists to cover the topic quickly to get the story out to the public.

A well-crafted press release can help you quickly get in front of a large audience without your competition even knowing what you’re up to. SaaS businesses introducing new products, freebies, or even just blog content can benefit from contacting technology reporters with their stories.

Digital PR for SEO increases your social media mentions

Social media can spread your brand name around like wildfire. Publications share their content with their audience via social platforms like Facebook and Twitter. Their audience may then decide to reshare the content with their own following, which can help increase your reach.

Digital PR for SEO increases your social media mentions

Some digital PR strategies are specifically designed to increase social media mentions. For example, you can create infographics or videos that are shareable on social media. Influencers and journalists may curate this content and share it with their audience, which boosts your social media presence and could lead to more clicks to your website.

Build trust with new potential audiences

Digital PR can help you build trust with new potential audiences by providing them with great content relevant to their interests. When you give value to potential customers, they’re more likely to do business with you in the future.

Being featured in major publications helps increase the trust that potential customers have in your business. When they see that you’re being talked about on their favorite websites, they know that you must be doing something right.

Establish an authoritative voice for your brand

Digital PR can help you establish an authoritative voice for your brand. When you are featured in online publications, you can share your expertise with a wider audience.

This can help you build trust and credibility with new audiences and position yourself as an expert in your industry. Additionally, digital PR can help you reach new consumers who may be looking for the solution that your product or service provides.

In order to become an authoritative voice in your industry, you need to create well-researched content backed up with data and add something new to the conversation. Give journalists something to pull out of your articles, and they’ll be more likely to include your brand in their articles.

Supercharge referral traffic and clickthrough rate

Generating backlinks can be a costly and time-consuming process. Even when your business gains new links, they may not be clicked by consumers. These links may still have a positive effect on your domain authority, but search engines will give a boost to pages with high referral traffic.

Digital PR helps you get in front of the right audience on high-authority websites, which means an opportunity for more referral traffic. People clicking through to your website become leads, and some will become paying customers.

Increase the domain authority of your website

Domain authority measures how well a website will rank on search engines. The higher your domain authority, the better your chances of appearing at the top of the results list when potential customers search for keywords related to your business.

Digital PR helps brands develop a higher domain authority by increasing the number of backlinks that point to their website. The best part is that these backlinks won’t be low-quality links that barely give your authority a boost. Digital PR is a great way to get links from reputable websites to provide your domain authority with a significant lift. This will improve your website’s ranking on search engines and increase the number of potential customers who see your website.

Digital PR for SEO Strategies

When it comes to digital PR for SEO, there are a lot of different strategies you can use to get your business in front of a wider audience. Here are a few of the most common Digital PR strategies.

Research studies

If you have new data that you want to share with the world, conducting a research study is a great way to do it. This type of content is especially popular with journalists. It provides them with valuable information to share with their readers.

Free products

If you’re releasing a new product or service, giving away free products is a great way to generate buzz. This will help you attract attention from journalists. It can also help you build up a following on social media.

Newsjacking

Newsjacking is the act of piggybacking off a current event to generate attention for your business. This can be a great way to get your business in front of a larger audience. People will be searching for information about the current event. Journalists may refer to your business during news roundups.

Thought leadership

If you want to position yourself as an expert in your industry, writing thought-leadership pieces is a great way to do it. These pieces should provide valuable insights to help readers understand your industry better. Sharing insights from respected professionals helps journalists craft in-depth articles that their readers will enjoy.

Conclusion

Digital PR for SEO can be a great way to get your business in front of a wider audience and improve your website’s ranking on SERPs. When developing your online marketing strategy, include digital PR as a scalable tactic. Not only is it useful for link-building, but it helps develop the brand awareness of your business.

Acodez is a leading web design company in India offering all kinds of web design and development solutions at affordable prices. We are also an SEO and digital marketing agency offering inbound marketing solutions to take your business to the next level. For further information, please contact us today.

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Vipin Nayar

Vipin Nayar

Vipin Nayar is the Digital Marketing Head at Acodez. As a Social Media, SEO & SEM expert with over 8 years' experience in online marketing, he uses his keen insight into customer behaviour to formulate innovative strategies that helps clients enhance their online presence & open up new business avenues.

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