Hit

A hit is not the same as a visit, and therefore cannot be considered a very helpful measure of the popularity of the web page. A hit simply means how many files get downloaded from the site. An average website has several images, probably a video or two, and maybe some graphics. A visitor to your site may download several of these, which means a single visit generates, let’s say, about 10-15 hits. You can see why measuring this may not provide an accurate picture of the popularity of the website. 

Technically, HTML, JavaScript, images and other web-based files, when requested from the server, result in hits. When a user browses a page, it can request any number of hits, according to what items are available on the page. Servers that monitor traffic use the hit count to determine popularity. But this can be misused; one example is the use of GIF-type graffiti that transmits innumerable hits simultaneously to give a false impression of heavy traffic.

As a single webpage has multiple files on it like images, CSS files for layout, logo, JavaScript, and so on, and separate requests are sent for each one to the server, logging each request as a hit.

Therefore it’s possible to accumulate several hits like this. White hits can help you understand the load on your web server and also to optimize the page for speed and performance it is not a relevant metric to help know about the page popularity.