Everflux

What is Everflux?

Everflux is known as fluctuations that occur constantly in search engine rankings, with Google implementing changes in algorithms and indexing. More than the updation, ranking factors are ensured and evaluated so that they can assure the content that ranks can provide users with relevance. 

The changes are updated monthly, also known as Google Dance. This process initially starts in 5-10 days, beginning with finding and updating pages. The updated pages are published within 2-3 weeks. Google Dance lasts 2-3 days, during which Google switches between databases.