20Oct 2017

Best Practices to Increase Traffic From Google

An organic increase in attracting Google Traffic to your website can be attributed to several factors. Unlike the common notion, the practice of link building, though an important ingredient in helping you draw traffic to your web page is, however, not the only option. There exists a wealth of other possibilities as exciting and as intriguing as link building which will help you to draw traffic. Here are some of the best practices for your website to increase traffic from Google.

In Depth and Quality Content

A website is mainly about its content. After all, your audience will be visiting your site primarily to view your content. In depth and quality articles that focus on your niche area should be the focus of your site. Research and analytics have revealed that the websites that host in-depth articles, though limited, are usually the ones which clock the highest number of footfalls. It is also a fact that once Google is able to identify your site as the destination for a specific content, there will be a noticeable increase in your Google traffic. So, you should be wise choosing a web design agency who can also deliver top notch contents for your website.

Enhanced UX

An enhanced on-site experience for users definitely goes a long way in improving the page views. With changing user perspectives, Google has designed newer updates that define the quality of websites. The duration for which your website can hold on to your viewer is analyzed and evaluated by Google search algorithms. Based on input metrix, these updates subsequently downgrade or upgrade sites. There is no way that websites can play their old tricks for increasing their search rankings.

Web sites today should work towards streamlining their navigation, remove the unnecessary clutter and focus on essential value and provide dependable web hosting to ensure that you will have more and more satisfied users hanging around in your site helping you to increase your search ranking.

Improved Performance

Happiness is delivered when you get what you want fast. A happy visitor ensures a longer stay and consequently a better ranking. Your site speed is therefore a factor you need to work on. It is also one of the few parameters that Google considers vital for ranking websites. In fact the Time to First Byte (TTFB) factor or the amount of time required by the server to respond to the first request is probably more important than general page speed. It is regarded as an important parameter for consideration in ranking websites. After all, first impressions are always lasting the longest, so make sure you get to impress your viewer the first time.

Responsive Web Design

Responsiveness is a recent development but it is fast acquiring increasing relevance in the age of mobile revolution. The increasing demand for Smartphones makes it essential that your website is made compatible with these devices. The Responsive Design should make your website free of any Smartphone errors. The most common ones which should be avoided include:

• Redirecting to the wrong mobile URL
• Using a video format that is not compatible with the phone configurations.
• Using Pop-ups that cannot be easily maneuvered on a mobile handset
• Use of navigation buttons or fonts that are inconveniently small for the device

All the four options mentioned are just a sample of things that could be done to increase website traffic. However, to get the most out of your website you need to research and identify the best possible method from the sea of opportunities that works best for you.

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Vipin Nayar

Vipin Nayar

Vipin Nayar is the Digital Marketing Head at Acodez. As a Social Media, SEO & SEM expert with over 8 years' experience in online marketing, he uses his keen insight into customer behaviour to formulate innovative strategies that helps clients enhance their online presence & open up new business avenues.

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