20Oct 2017

How To Improve Social Media Practices To Boost SEO

Social media marketing is a great tool marketing tool and is proving to be highly beneficial for the companies. It also boosts the SEO prospects by making the website more visible to the search engines. The presence of the website on social media platforms guarantees better rankings in search engine result pages. Similar to almost every venture, the right approach is a prerequisite for having a successful run. Considering the importance of the digital approaching, it is mandatory for every business to make the most of the marketing using all the platforms that target the audience that you intend to tap.

Brand presence on Social media naturally boosts the SEO as the crawler programs look for such presence and if found to enhance the ranking based on the frequency of the activity on these platforms.

However, there are few social media practices which, when followed can boost the SEO to a greater extent.

The scope of the Digital marketing now spans all the social media platforms which are effectively used for marketing purposes. The reason behind them being so effective is that they enjoy a large user base which can be tapped by interacting with them on a regular basis. It is however quite important that you target each social networking with a specific and tailor made approach to reap the maximum benefit of your marketing campaign. Coming out triumphant in the world of digital marketing can be tricky at times and the way you are approaching it holds a lot of importance.

 It is also important that you are using the diverse channel and not stuck to a single one as it can be perilous for the growth of the business many prevent you from enjoying a high ROI. Strategizing the marketing plans may be tremendously effective for your business as it helps you target the prospects clients from all sides. There are numerous social media platforms and the one must decide which websites to concentrate on. Depending on the intended user and target consumer group, the websites can be chosen. An advertisement that appears on the wall of the users is better than the banner advertisements that appear on the right-hand side of the page. ROI on the paid ads on such social websites is much more compared to other methods.

Tips to use social media optimally to help in search engine optimization

  • Identify your audience:

Being an owner of the business, you are required to know the audience that you are catering to. Social media platforms have a large user base with all kinds of users. Through your posts, you have to target only those users who could be associated with the kind of product or service your company offers through the website. After you successfully identify them, targeting them becomes easier.

  • Select carefully the social networks to target:

It is not at all necessary to be on all social sites that exist on the web. However, one must be able to discern the subtle difference     between all of them. There is a certain degree of uniqueness about each networking website, and it is important to decide which one is best suited for the company.

  • Social media profiles to be filled with care:

The profile of all the social media sites must be filled completely. The “about” column, cover photo, news updates must be changed regularly and in sync with the time. Another factor that must be taken care of is the consistency in the posts and info on different social networking websites.

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  • Optimize the social posts for the search engines:

To help the social media platforms help your website in SEO, you need to optimize the social posts for the search engines. To optimize them, you have to use the keywords and make the contents relevant. Optimizing the contents helps a great deal in SEO.

  • Incoming of the external links must be encouraged:

The external links which come from other sources must be encouraged. When your posts are linked to other websites and pages, it is very useful for the SEO of your own webpage.

  • Make attempts to connect with more and more people:

Increasing the number of the followers will help you in SEO too as more followers mean a larger user base which ensure that the posts are shared more and more. More the posts are shared, better the SEO prospects become.

  • Urging the followers to share the posts as much as possible:

The followers would share the post on their own but urging them will increase the shares considerably. The loyalist would share the posts anyways, but others too will follow suit when persuaded and nudged politely. Hence, it will go a long way in boosting the SEO for the website.

  • Increase brand awareness:

Online branding is not much different from SEO and many of its advance features blend seamlessly with processes of branding provided, they are implemented in the right. When the brand awareness increases, the users become attached to the brand and share the posts on a regular basis, hence boosting the search engine optimization.

  • Local optimization of the posts:

The posts on the social media platforms also require local optimization when the target users are local for the business. You must promote the posts among the local community which will go a long way in boosting the SEO for the website, thereby increasing the ROI on the business.

Social media marketing has an incredible reach as it engages billions of people across the world. To target the huge consumer base available on various social media platforms like Facebook, Twitter and Google+ etc., there must be a sound strategy devised to target every social media platform. For people new to this domain, making strategies for it might seem an overwhelming task. Observing others doing it the right way can be helpful as it will give some ideas about how to go on with social media marketing. However, devising a plan or an algorithm before actually taking on the task is always helpful. It can be considered as an algorithm as it is a step-wise approach to the problem. Social media marketing services can also be helpful in SEO when the right approach is followed.

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Sreedev Sharma

Sreedev Sharma is the Social Media Manager at Acodez , a leading web design & development company in India and has been researching and coming up with innovative ideas on his blog to help people with their web development efforts.

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