Competition today is extremely stiff in every field, and business is no different. In this ever increasing competitive world, success seems to be elusive, with entrepreneurs trying all sorts of tactics to beat the competition. Reducing expenses and making more profits: these are the priorities for any business owner, and often what guides most business decisions like marketing. When it comes to your online presence, you need to be sure that it projects a professional image – just like your workplace. Only then will it have credibility.
Often to cut costs, many business owners choose website templates, without really knowing the actual difference it can make to their business. So let us take a look at custom websites as well as templates, and which you should choose.
A custom web design means building a website from scratch; usually this involves hiring a professional team. They will have an extensive discussion and get an understanding of your business, your target audience, and how exactly you want your site to work. They will work out what return on investment, or ROI, you are looking for from your site. You can be in control of the process and ensure that custom features are built into your website design, making it easy for your administrator to manage the site.
A professional web design agency will build a unique website that perfectly suits your specific requirements. Let us take a look at the benefits of such a website:
Cons of a custom website:
Many website templates are available in the market like Wix, Weebly, WordPress, eHost, and many more. Many people hurriedly decide to use a template because they are rushed for time, or they can’t spend much on a custom website. Let’s examine the advantages and disadvantages of templates.
If you’re really hard pressed for time, and are in a hurry to get your site online, or if at the moment your finances are very tight, then maybe you can go with a template. But keep in mind that it has these disadvantages:
While a template may cost less and be done quickly, it won’t really help you do a whole lot. If you have strict brand presentation expectations and need a high level of customization for front end and back end and want to provide a unique experience to your visitors, and you are prepared to wait, and spend for it, there is no doubt that it is a custom website that you need. Of course, if you have personnel with good IT skills in your organization, it will come in handy, as they can manage the website well even if some problems occur later. When you need advanced functionality, it necessitates specific backend integration that can only be achieved with proper coding in a custom website.
If the background coding of your site is not done properly, it could actually hurt your online marketing efforts. A custom website will be unique and help you make your site stand out from among the thousands of sites online. Otherwise, it may just get buried among the other sites –and the little you had spent in terms of money and effort, will amount to nothing at all.
While in the short term it may seem as if a template is working wonders, in the long run you will find that it is more cost effective to have a custom site. A professional web designing team knows the ins and outs of website functionality intimately, and can provide valuable inputs to help optimize it to suit your specific business needs. You can ensure that your website functions just the way you want to, to provide your customers with the best browsing and purchase experience. You can even customize it for different customers, like offering suggestions based on their previous browsing and purchase history. This is not possible in template websites.
So in the long run, your business will be benefitted from a customized website design. Get a professional web development agency to create your website. Have a detailed discussion with the team to set some ground rules and communicate your expectations clearly. Reach an understanding regarding the graphics that will be created for your website – like can you use them for other purposes; what about your letterhead, brochures, signage, logo, and so on. Make sure your company branding is incorporated into your web design.
Acodez IT Solutions is a web design company based in India offering all kinds of web design and development services to our clients in India and abroad. We are also a SEO agency in India offering all kinds of inbound marketing services. We help our clients with business analysis and then, fix up their business to fit into the modern day needs.
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