External link
What is External link ?
External links are hyperlinks on a website that lead to a different domain. They are helpful for search engines in that they can understand a website’s topic and niche and provide extra value and resources if needed. In other words, they can help search engines analyse the context and relevance of a site’s content.
Also known as outbound links, these links are indicators of building a website’s credibility, and they are linked to highly relevant, authoritative, and quality sources. As a result, they have the most ranking power(link equity) compared to internal links; these links can be very useful for the following purposes:-
- It shows Google the connection between one content and another.
- Improves user experience.
- Enhance networking by connecting with other websites and nurturing opportunities.