Google Keyword Tool
what is Google Keyword Tool?
Google Keyword Tool, also known as Google Keyword Planner today, is used primarily to get the right keywords for ad campaigns. It’s involved in the suite of Google Ads, which can ease the process of ad targeting. Apart from ads, keywords can also be used in SEO.
This keyword tool is not generally used for SEO as it can cater to paid search campaigns. Thus, competitors can vary, and they won’t help us understand their insights. As there are differences between organic search and paid search, the value of keywords can also vary and may overlap if they are used for SEO.