Backlinks
Backlinks appear on other websites in the form of clickable anchor texts. Backlinks are also known as inbound links, incoming links, or one-way links. These links, upon clicking, take you to a website or specific content within the website. Backlinks are provided as extended reading or as a guide to an authoritative source relevant to your content. Thus, backlinks from authoritative and reputable websites are in demand.
Backlinks are one of the many ways to improve a website’s search engine ranking. When a website gains more backlinks, search engines consider that as a sign of the site’s credibility in a particular area or subject. Thus, backlinks are known as a ‘vote of confidence.’ Many websites link to your site because they trust the originality and quality of your content. For a website to be considered for backlinking, it must have high-quality content deemed an authoritative source. Therefore, ensuring that the content is well-written, informative and relevant to the target audience is crucial. Pagerank, a primary algorithm used by Google, considers the quality and quantity of backlinks to rank a website. Since then, the search engine ranking system has evolved, but backlinks remain an essential SEO strategy.