Favicon
Favicons are small icons that help in branding your website by helping users find your page easily, even if they have several open tabs. As they are only 16×16 in size, they are usually in the form of a couple of text characters or simple images. They are not logos; however, sometimes logos, reduced-size logos, or part of logos, are used as favicons.
Favicons are put next to anything capable of identifying your website, like browser tabs, bookmarks, history drop-down menus, toolbar apps, search bars, browser search history, and search bar recommendations.
Making a favicon may seem like a small thing, but it is an essential step as far as a business website is concerned. It adds credibility to your website, boosts your online branding, and builds trust among your visitors, increasing the chances of conversion.
Favicons act as visual markers for a website, allowing users to identify your website quickly and easily while uniting every browser element to deliver a consistent, well-banded browsing experience. Favicons also indirectly boost your SEO and help improve your ranking on SERPs, by:
- Increasing user interaction by enabling hassle-free interaction
- Boosting chances of being bookmarked on the Chrome browser
- Helping users identify your brand