The market for mobile apps has never been hotter. Go to iTunes or Google Play, and you will be numbed by the sheer number of apps available in each category. But not all the apps become successful. Here are some things you need to plan, consider and do, when you hire a mobile app development company in India.
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Before you embark on developing your mobile application, conduct an extensive market study to gain insights into the target audience and your competition. It is crucial to know everything about your potential customers – their geo location, gender, occupation, age, incomes, goals,their likes, desires, fears, and pain points. Think about how you can add value for them. Do a SWOT analysis of your rivals’ apps; learn from their mistakes; read customer reviews; this will give you an idea of what people prefer and dislike in this kind of an app. You also need to innovate and incorporate something different in your app – you don’t want to dish out the same old stuff. You want your app to stand out in a sea of apps. Researching your target market will also tell you the devices they prefer to use, browsers, which social network they frequent and so on. This will also help you decide on the platform – should you develop it in iOS, Android, or Windows? Even if you have to develop in multiple platforms, we recommend that you first release it for one platform, see how successful it is, take corrective measures where required, and then, once you’ve got the hang of it, develop it for the next platform.
History and evolution of mobile apps.
Developing a mobile app costs money. Make a budget at the outset and allocate the funds properly for each phase of development. Keep track of how much money you spend from start to finish. Even if you do all these things, it’s possible that you go a little out of budget as there may be many unforeseen expenses that come up. However, a stringent monitoring will ensure that it doesn’t go out of hand.
This is another decision you need to make before you embark on app development. Nowadays most of the apps are driven by APIs, but every app may not need a tailor-made backend. Some apps can be handled entirely with a local database, without backend support. Take the decision of whether you need a dedicated backend after considering factors like the expense, possible delays and so on.
Often we are so busy looking at the big picture that we forget to take care of the little details that matter such a lot today. Here are some things you need to take care of .
Marketing strategy is also something you cannot ignore when it comes to your app. Create a hype before you launch it, and arouse curiosity in the minds of people so that you get a good response when you actually go live. The timing of your marketing, and launch are also very important. Make sure your launch will not clash with any other major event, or it may get lost in the flurry. You should ideally begin your marketing efforts two to three weeks before the grand launch.
You must test your app before you go live. You will need to have an experience of how users will perceive your app. The app has to be engaging and perform well; the only way of knowing whether it is actually all of these things is to test it. Testing allows you to identify the problems with your app so that you can rectify the issues. Once the apha testing is done with, do a beta testing. You can either hire testers or get industry players to do the testing for you. Based on feedback from the testers you can make further improvements to your app.
About mobile app security
Make sure that the app stores that feature your app are provided with clear and attractive descriptions of your app. Everyone may not be aware what your app does; if you provide a succinct description, it will be easy for the users to make a decision. Make sure the description is clear and attractive to the reader; remember that any app store will only display the first couple of lines of your description, so you need to make those lines catchy.
Do you have a mobile app for your business? If no, then you need to get down to having one created without further delay. In a world where people are increasingly browsing and shopping on the go, a mobile app has become the new age mantra for online business success. Contact a company for mobile application development in India today!
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